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Schaumburg, IL 60173
Keypath Education Schaumburg is seeking an experienced Marketing Manager professional to join our team.
As the Marketing Manager (MM), you will be responsible for the successful development and execution of marketing campaigns for the Online Program Management (OPM) partner school(s) that you are assigned to. You will be accountable for developing budgets, creating marketing plans and coordinating the execution of those plans for achieving lead volume and cost-per-lead goals for their programs. Working with internal teams and the Director of Marketing, you will be responsible for developing, managing, executing and analyzing programmatic marketing campaigns. As the MM, you are primarily accountable for achieving cost-effective student inquiry volume targets and secondarily for identifying and capturing target students who not only enroll but persist and graduate.
As the Marketing Manager, you will gain a deep understanding of the partner’s brand, programs and competition. You should be able to bring to Keypath Education a working knowledge of marketing research, creative, PPL, digital media, SEO, email marketing, web site development and social media with a focus on ROI for lead generation. You will ensure that the marketing mix quickly shifts from relying on paid media sources to organic lead generation and relationship marketing.
As the Marketing Manager, you may be expected to travel 15% or more during some months.
Responsibilities Include, But Are Not Limited To:
+ Working with the Director of Marketing, the Marketing Manager will be responsible for successful program marketing launches
+ Dotted line relationship with the OPM’s Managing Director for all partner marketing services
+ Develop deep understanding of partner programs
+ Target student
+ Value prop/differentiation by program
+ Goals, objectives and constraints
+ Communicate strategy and direction for partner school to internal resources
+ Manage marketing campaign execution
+ Understand and communicate partner program brand and target students
+ Set and update campaign performance expectations for internal teams
+ Monitor KPIs to ensure planned performance expectations are met
+ Review creative and project status plans and escalate issues as necessary
+ With internal teams, develop and monitor testing plans
+ Accountable for:
+ Hitting inquiry volume and CPI targets
+ Adjusting marketing plans to meet enrollment forecasts
Other duties as assigned
Things That Should Be in Your Background:
Education: Bachelor’s degree in Marketing, Advertising, Business, or related field of study
+ 3+ years demonstrated experience in the following:
+ Successful account management showing retention, growth and profitability
+ Proven ability to interpret data from multiple sources and translate into successful campaigns
+ Strong presentation skills to internal and external clients at all levels
+ Media and integrated marketing savvy
+ Experience managing budgets and expenses
+ Demonstrated critical thinking skills, decision-making, and problem-solving skills
+ Special Requirements Specific to Job:
+ Able to develop and manage to performance metrics
+ Excellent written and oral communication skills and the ability to communicate at all levels of the organization
+ Strong attention to detail
+ Customer service skills
+ Respected leader
+ Agency type experience
+ An understanding of the Higher Education and Post-Secondary Education sector
Technical skills: Proficient with Microsoft Office Suite including Outlook, Word, Excel, Power Point. Experience with CRM.
Keypath offers a comprehensive benefits package:
+ Medical, dental and vision coverage
+ Life insurance, disability and 401K
+ Generous paid leave policies
+ Tuition reimbursement program
+ Get a degree at one of our Partner Programs with free tuition!
About Keypath Education:
Keypath Education is dedicated to creating global access to high-quality online education by partnering with the world’s best universities to launch and grow high-quality degree programs with its online program management (OPM) services. Since launching in 2014, Keypath Education has generated explosive growth by signing more than 20 partners and launching operations in United States, Canada, the U.K. and Australia.
Through OPM partnerships, Keypath acts as an extension of the university’s team, keeping its brand and academic rigor intact while accelerating the growth and quality of the university program portfolio and providing an exceptional student experience through industry-leading technology. Services provided include market research, capital investment, program development, marketing, student recruitment, retention and course development.
Aside from the great perks and investment in our people’s own learning and development, it’s our culture that really makes Keypath Education unique. We truly put our people first – our employees and our students. Our mantra is “Be Bold and Do Meaningful Work”. We seek out unique challenges. We move fast by choice. We push ourselves to be lifelong learners and demand the best from one another. It’s what defines Keypath – and we wouldn’t have it any other way.
Note: The above statements outline describe nature and level of work performed by individuals assigned to this position and are not intended to be an exhaustive list of all responsibilities and skills required. All employees may be required to occasionally perform duties outside of their normal responsibilities as needed.
Keypath Education is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. Keypath’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.
External Company Name: Keypath Education, LLC
External Company URL: http://keypathedu.com/
Street: 1933 North Meacham Road