Supv-Brand Content & Engagement
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Chicago, IL 60664
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food service industry, we have a legacy of innovation and hard work that continues to drive us. Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald’s but to build a better McDonald’s.
We are a people business just as much as we are a restaurant business. We strive to be the most inclusive brand on the planet by building diverse teams who create delicious, feel good moments that are easy for everyone to enjoy. Joining McDonald’s means thinking big on a daily basis and preparing for a career that can have impact around the world.
We are dedicated to using our scale for good: good for people, our industry and the planet. From bold recycling initiatives and sustainable sourcing efforts to our partnership with Ronald McDonald House Charities, we see every day as a chance to have a genuine impact on our customers, our people and our partners.
Our new, state-of-the art headquarters is located in the booming West Loop area in the heart of downtown Chicago. It is set up to be a global hub that fosters innovation: take a class at Hamburger University, sample future menu items in our Test Kitchen, and utilize the latest technology to stay in touch with your team around the globe. With monthly organized events, massive outdoor spaces, an 8000 square foot gym, and an onsite McDonald’s serving international favorites, our office helps us connect with each other like never before.
McDonald’s Corporation is an equal opportunity employer committed to a diverse and inclusive workforce.
Four to six years experience required supporting development and execution of marketing plans and campaigns at advertising agencies or leading consumer retail brands.
Bachelors degree in related field required (Marketing, Communications, Business)
§ Work directly with the Marketing Manager and closely with the Marketing team to support in the design of campaigns that align with business priorities and support overall strategies and goals focused on consumer insights and data.
§ Supports in the development and management of marketing plans and campaigns that acquire new consumers, retain existing consumers and drive brand engagement.
§ Assists in stewarding agency partners and ensures strong partnerhips, enabling breakthrough, best-in-class communications and gold standard execution.
§ Aids in bringing innovative ideas and recommendations to ensure the brand remains modern and progressive.
§ Monitor competitor activity and market trends to identify opportunities and generate creative ideas.
§ Collaborate with the larger marketing group to drive strategically aligned initiatives.
§ Implement the strategic direction and work with the Retail team in the development of menu and retail advertising materials for the restaurants. These include menu boards, POP, and crew elements.
§ Assists the Manager in the development of clear, concise creative assignment briefs to inform highly impactful creative work.
§ Collaborate with Internal stakeholders on product claim approvals.
§ Manage all field needs including collaboration with US Field Marketing and Regional Marketing teams to ensure local executions of national initiatives are effective and impactful. Includes spearheading development of assets, communication and local tool kits.
§ Works closely with Marketing Manager and Production Operations Manager (POM) in maximizing creative production budgets and achieving efficiencies.
§ Support all national promotions with flawless execution and deliver tangible results to increase brand affinity and revenue with agreed upon KPI’s.
§ Work with agency partners for timely delivery of high quality work.
§ Assist in the evaluation and communicate learning from pre and post promotion analysis working in conjunction with Marketing Manager and Consumer and Business Insight team. Ensures learnings are shared with teams and applied to future campaigns.
Lead internal sharing of campaign work once completed.
Supervisor, Brand Content & Engagement
McDonald’s Corporation and McDonald’s USA, LLC (the “Company”) are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances.