Senior Social Media Manager
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Schaumburg, IL 60173
Keypath Education is seeking Senior Social Media Manager to join the Creative Services team at our corporate offices in Schaumburg.
In this role, reporting to the Director of Creative Services, you will be responsible for planning, implementing and monitoring social media strategies in order to increase brand awareness, improve marketing efforts and increase conversions. You will be creating a strategic plan to help Keypath maximize the social landscape, guiding us to a new level of success!
+ Manage and execute brand presence and reputation and day-to-day operations on social media platforms
+ Serve as brand social lead, developing and executing best-in-class social programs in alignment with key stakeholders, cross-functional partners, and University Partners
+ Liaise with marketing, SEO and PPC team on content development
+ Identify influencers and develop a rapport that supports brand aspirations and communications/reputation goals
+ Develop standards, expertise and best practices within Social to inform and scale across all social channels.
+ Report and analyze monthly on various social metrics such as growth, engagement, conversation, amplification, and leads across owned channels to guide and optimize overall social platform strategy
+ Supervise community management to drive positive brand conversations. Ensure questions, comments and related opportunities are handled with a well-executed, high-touch experience
+ Stay up to date on new social media tools, best practices, competitive activity and other social media leaders to bring early adopter technologies and trends to Keypath Education
Education: Bachelor’s degree in Communications, Journalism, Marketing or Digital Media required
+ 5+ years related experience – social media and content creation
+ Expert in social strategy development, implementation and management
+ Proven success managing corporate and social campaigns
+ Must know how to write engaging captions and headlines
+ Experience in the Higher Education industry preferred
+ Demonstrated track record of increasing brand awareness and traffic to sites from social platforms
+ Deep knowledge of social media and analytics, and how to leverage each to grow audience/traffic
+ Proficiency with social analytics/measurement and ability to recognize the difference between data and actionable insights
+ Ability to prioritize and manage multiple projects
+ Ability to interface with many departments at all levels
+ Excellent communication, presentation and writing skills, brings a strategic and critical POV on brand presentations and executive briefings
Technical skills: Expert knowledge of Facebook, Instagram, LinkedIn. Experience with HubSpot and Sprout Social. SEO Certification and Google Analytics Certification preferred.
Functional skills: Editing, Social Media Marketing, Social Media Optimization (SMO), Social Analytics, Brand Awareness, Media Strategy
Intuitive skills: Creative, Innovative, Inquisitive, Driven, Collaborative Team Player, Effective Communicator, Organized, Detail-Oriented, Solution Driver, Willingness to Learn, Knowledge Succession, Thought Leadership, Agile Adaptability
Keypath offers a comprehensive benefits package:
+ Medical, dental and vision coverage
+ Life insurance, disability and 401K
+ Generous paid leave policies
+ Tuition reimbursement program
+ Get a degree at one of our Partner Programs with free tuition!
About Keypath Education:
Keypath Education is dedicated to creating global access to high-quality online education by partnering with the world’s best universities to launch and grow high-quality degree programs with its online program management (OPM) services. Since launching in 2014, Keypath Education has generated explosive growth by signing more than 20 partners and launching operations in United States, Canada, the U.K. and Australia.
Through OPM partnerships, Keypath acts as an extension of the university’s team, keeping its brand and academic rigor intact while accelerating the growth and quality of the university program portfolio and providing an exceptional student experience through industry-leading technology. Services provided include market research, capital investment, program development, marketing, student recruitment, retention and course development.
Aside from the great perks and investment in our people’s own learning and development, it’s our culture that really makes Keypath Education unique. We truly put our people first – our employees and our students. Our mantra is “Be Bold and Do Meaningful Work”. We seek out unique challenges. We move fast by choice. We push ourselves to be lifelong learners and demand the best from one another. It’s what defines Keypath – and we wouldn’t have it any other way.
Note: The above statements outline describe the nature and level of work performed by individuals assigned to this position and are not intended to be an exhaustive list of all responsibilities and skills required. All employees may be required to occasionally perform duties outside of their normal responsibilities as needed.
Keypath Education is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. Keypath’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.
External Company Name: Keypath Education, LLC
External Company URL: http://keypathedu.com/
Street: 1933 North Meacham Road