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Arlington Heights, IL 60005
This position is responsible for leading the development and execution of integrated marketing plans and strategies that directly contribute to delivering Intertek’s sales and profitability targets. The Marketing Manager leads and influences internal teams and resources to ensure that market strategies are aligned with customer insights in order to achieve business objectives and gain competitive advantage. Maintaining clear lines of communication, this position works collaboratively with leaders from Global and/or Regional Business Lines, Sales, Operations, Engineering, Marketing, HR and Finance.
Leads the development of marketing plans and strategies for assigned vertical industries to ensure the attainment of business objectives
Analyzes sales data, economic indicators and voice of customer data to develop and execute marketing strategies for key markets
Evaluates and monitors local competition and recommends strategies for market share growth, protection and development that can be integrated into marketing plans
Collaborates closely with Business Line and Sales leaders to ensure strategies and plans are integrated and aligned
Creates unique and differentiated value propositions and crafts messaging tailored to various external stakeholders
Develops marketing programs and campaigns to attract potential customers and maximize volume from current customers
Establishes initiative-related metrics and measurement strategies to track Return on Investment (ROI) and validate the success of marketing programs; takes corrective action and makes adjustments to the annual marketing plans as necessary
Ensures that effective below-the-line (BTL) marketing initiatives are developed in coordination with the Marketing Communications team and executed with the field sales organization
Works in partnership with the Marketing Communications team on the creation of effective above-the-line (ATL) brand marketing initiatives to increase awareness and recognition of the Intertek brand
Leads the development of public relations initiatives; directs the company’s external PR agency in conjunction with the Marketing Communications team to ensure flawless execution of deliverables