Manager, Market Insights, Global Marketing
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Abbott Park, IL 60064
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.
Manager, Market Insights, Global Marketing
Abbott Nutrition International
The Manager, Market Insights designs, implements and analyzes primary marketing research for the development of brand, marketing, and innovation strategy-both downstream (direct to consumer) and upstream (via a healthcare provider) to address long-term and short-term business issues.
The Manager is an expert on primary research methodologies, both quantitative and qualitative, and acts to guide the development and implementation of market research through the use of external vendors.
The Manager also assures the quality and actionability of research by becoming knowledgeable of brand(s) and geographies supported, to the extent that he/she can judge the value and impact of research programs, and offer strategic business insights.
+ Independently designs, manages, analyzes, and communicates the findings of original research studies in response to complex, often undefined, business questions.
+ Work collaboratively with Marketing, Affiliate & Regional partners, and R&D to identify, prioritize, qualify, and forecast innovation opportunities for growth across ANI brands.
+ Proactively identify knowledge gaps in context of current business needs, recommending and aligning management to closing these knowledge gaps.
+ Align and execute brand learning plans in partnership with multi-functional teams:
+ Work collaboratively with internal partners to ensure business issues are translated into specific research questions with clear business impact.
+ Conduct primary consumer & HCP research including but not limited to early-stage ideation, medium-stage concept development and qualification, and late-stage volume estimation.
+ Identify research design and/or secondary data analysis that is appropriate to address business issue; interpret research findings and synthesize into actionable business insights and recommendations.
+ Assess vendor research designs to answer core business questions and maximize value.
+ Distil data from primary and secondary information sources to drive business decisions.
+ Articulate market dynamics and performance, customer needs, attitudes, and behavior around assigned brands and categories.
+ Demonstrate agility in managing multiple priorities and projects in a complex environment.
+ Must have 7+ years previous market research experience. Has managed custom or primary marketing research. Evidences strong understanding of custom research methods, at minimum quantitative but preferred both quant and qualitative. Demonstrated ability to move from research to business implications and make strong presentations of research data.
+ Market research experience in Consumer Packaged Goods preferred, Pharmaceutical or other Healthcare related experience a plus.
+ Experience in concept development, testing, and forecasting research preferred.
+ Experience in executing primary market research in international markets a plus
+ Must be willing to occasionally participate in evening or early morning meetings and calls due to this being a global role and stakeholders in multiple time zones
+ Evidence of participation in research planning and prior budget management experience
+ Education: Bachelor’s Degree minimum, MBA or MS Preferred.
Travel: ~20% (primarily international travel)
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org