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Marketing Manager - Segment Strategy

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Job Details
Job Order Number
7121977
Company Name
RR Donnelley
Physical Address
35 West Wacker Drive
Chicago, IL 60601
Job Description

Marketing Manager – Segment Strategy

Marketing

Chicago, IL •
ID: 46360 •
Full-Time/Regular

The Segment Marketing Lead manages the marketing strategy for one of RRD’s three inter-connected segments: Marketing Solutions, Business Services or Enterprise Sales. This critical position acts as a liaison between business unit leadership teams and marketing shared services. As the segment’s primary marketing contact, this role ensures that all programs are working to drive business growth.

Required Skills

Responsibilities:

  • Clearly articulate RRD’s mission, brand promise, segment strategy and solutions – offering an in-depth knowledge of the company’s value proposition and how it relates to go-to-market strategy
  • Create and manage a strategic marketing plan in collaboration with multiple business unit leaders and sales teams, with tactics that align to service lines and key growth areas
  • Understand the three-year growth plans, new products, challenges, differentiators and ideal client profiles for each business unit, contributing ideas to support initiatives and drive revenue
  • Build marketing programs with respect for the client experience, understanding typical buyer personas and common client challenges for each business unit
  • Serve as an expert on marketing strategy that supports multiple levels of the organization: company, segment, business unit and service line
  • Collaborate with marketing strategists (assets, content, website, campaigns, events and production) to ensure program execution meets business unit needs
  • Review potential initiatives from marketing strategists and business unit leaders for viability, relevance and prioritization
  • Work with the communications team (internal/external, public relations and social media) to assist with promotion, media pitches, strategy discussions and alignment of SMEs (subject matter experts)
  • Track significant client success stories, new client wins and partnership activities
  • Solicit feedback from business unit leadership, sales teams and marketing strategists
  • Stay current on market trends, influencer perspectives, analyst reports and competitive landscape
  • Tell the story behind successful marketing programs, both how and why
  • Provide reports that measure performance, outlining top-of-the-funnel growth, multi-touch attribution, program cost and ROI, progress on planned initiatives and leadership satisfaction
  • Lead QBRs (quarterly business reviews) on marketing performance with segment leadership

Required Experience

  • Bachelor’s degree required, focus in marketing or business preferred
  • Minimum of 10 years of marketing strategy and execution, B2B preferred
  • Excellent organizational, project management, verbal and written communication skills
  • Collaborative team player with excellent interpersonal skills
  • Strong presentation skills, both in design and delivery
  • High sense of urgency and attention to detail
  • Proficiency in web-based tools, preference for experience in Salesforce CRM and the Google Suite

RRD is an EEO/AA including Vets and Disabled Employer

RR Donnelley is an EEO/AA including Vets and Disabled Employer

RR Donnelley is an Equal Opportunity/Affirmative Action employer. The company’s policy is to select, place and deal with all its employees without discrimination based on race, religion, color, national origin, sex, gender identity or expression, age, disability, perceived disability, sexual orientation, protected Veteran status, genetic information or on the basis of any other status protected by applicable federal, state or local law.


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