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Chicago, IL 60684
Director of Strategic Planning- Consumer Insights/Shopper Marketing
In a complex world, EDGE Marketing strives to keep it simple. It’s how we think, strategize and execute for our clients.
EDGE is an agency focused on shopper and consumer activations, no matter where they take place. We do this with a mixture of courage, heart, hustle and creativity.
An Advantage Solutions agency, EDGE is connected to the leading trends and insights. A start up at heart, we love to roll up our sleeves and Get. Stuff. Done.
The Director of Strategic Planning at EDGE, is to contribute at a senior level to the strategic planning partnership between internal client service and creative and assigned clients. The role of the Director, Strategic Planning, is to identify opportunities, help solidify objectives, apply analysis and develop insights for key businesses as assigned. They are also responsible for the supervision and professional development of strategic planning team associates. The goal of the Director is to build a strategic voice within the agency /client team through a higher level of strategic abilities.
+ Partner with Account Service and Creative Teams to identify client needs about competitive insights, syndicated/research data analysis, and custom client research to drive creative strategy development and client shopper communications.
+ Lead and author presentations, independently as well in collaboration, that demonstrate the ability to “connect the dots” of research, data, and information, yielding actionable conclusions that result in strategically sound marketing solutions/programs and breakthrough creative.
+ Interface with clients and client marketing research groups to promote and build deeper client partnership in order to and advance EDGE’s connectivity across client departments as well as to garner access to client specific resources and information for marketing use.
+ Provide supervision to the strategic planning staff at the Supervisor level and below.
+ Lead ongoing process improvements, including the identification of new resources and operational systems to best manage strategic planning, insight and data requests from clients.
+ Bachelor’s Degree in Business, Marketing, Communications or equivalent job-related experience required
+ 10+ years of experience in progressive brand marketing, promotion agency, shopper marketing or consumer marketing building strategy
+ Experience working within the adult beverage industry highly desirable
+ A clear understanding of and ownership of the creative development process
+ Adept at analyzing IRI, Nielsen, and other syndicated research data tools to translate Intel into actionable marketing plans
+ Previous direct client interaction and account management experience
+ Previous experience in managing and developing teams of 2+ associates
Bring your skills and build your career with the marketing division of the Company, where our focus is on influencing buyer behavior and driving sales through shopper marketing, experiential marketing, in-store event services and more. We form close relationships with leading brands and retailers that matter most. Apply today!
What we offer:
+ Full-Time Benefits (Medical, Dental, Vision, Life)
+ 401(k) with company match
+ Training and Career Development
+ Generous Paid Time-Off
The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
The Director of Planning is responsible for the coordination, management, oversight and evaluation of the organizations planning functions. As a member of the management team, the Director of Planning participates in team management, performance management, strategic planning, budgeting and forecasting initiatives and systems initiatives, in addition to problem solving and process development. Focus is on delivering measureable results within the organization that lead to outstanding program execution for our clients. Results will be attained through effective execution against planning and business performance goals.
Essential Job Duties and Responsibilities
+ Workforce Planning: Formulate staffing strategies, and provide guidance and direction to SVP of Operations in determining staffing needs of operations support team and execution of strategy; Prepare and produce work volumes and staffing forecasts on regular intervals; Develop workforce planning and load balancing requirements.
+ Workforce Scheduling: Integrating staffing strategies with operational execution to provide the highest degrees of efficiency and impact; Determines allocation of resources against business priorities; Ensure staffing requirements are met.
+ Communications: Develops communication strategy and templates for communication flow, both internally and externally; Consult business leaders to collect and disperse information as the organization’s center point.
+ Permitting: Provide oversight and support for fulfilling all permitting requirements; Advise business leaders on any health, safety and civic permitting requirements as needed.
+ Optimization: Make adjustments and optimize service quality to maximize our one-to-one consumer interactions; Work closely with business leaders (i.e. Talent Acquisition, Field Execution, etc) to maximize processes; Identify and attend approved trade exhibits, shows and regular company field programs to develop and maintain knowledge base; Identify gaps and best practices in planning operations to improve overall performance.
Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources
May delegate work of others and provide guidance, direction and mentoring to indirect reports
Travel and/or Driving Requirements
Travel is an essential duty and function of this job.
Travel up to 5-10 %
Education Level: (Required) Bachelor’s Degree or equivalent experience
Field of Study/Area of Experience:
Business Administration or Operations Management preferred
- 5+ years of experience in management, leadership, and/or operations
- Experience working in a fast paced, dynamic business environment
- Experience managing a team of direct and indirect reports
Skills, Knowledge and Abilities
+ Ability to visualize and plan objectives and goals strategically
+ Good interpersonal skills
+ Well-organized, detail-oriented, and able to handle a fast-paced work environment
+ Excellent written communication and verbal communication skills
+ Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers
+ Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadline
+ Team building Skills
+ Skill in supervising to include delegating responsibility, training and evaluating