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Manager II, Market Access Insights

at AbbVie US LLC in Mettawa, Illinois, United States

Job Description

MANAGER II, MARKET ACCESS INSIGHTS: AbbVie US LLC – Mettawa, IL

Responsible for managing analytics and primary market research across multiple therapeutic areas within Abbvie’s Immunology Portfolio. Supervise one (1) subordinate direct report (Sr. Analyst, Market Access Insights). Create, maintain, and ensure timely execution of marketing research plans for the designated therapeutics area, driving alignment with brand strategy and adapting to evolving business needs. Provide expertise and functional guidance to enable execution of market research, competitive intelligence, and analytics based on understanding of research tools, techniques, and datasets. Understand and apply industry secondary data sources to inform product performance and develop a holistic understanding of the disease, market, and competitive environment. Integrate strong understanding of the therapeutic area and customers into research interpretations and recommendations. Lead and execute advance analytics including statistical analysis utilizing third-party pharmaceutical data from Symphony Health, IQVIA, and specialty pharmacies. Develop market and product forecast models to support yearly strategic planning and decision points during clinical development. Perform channel analysis (new vs. existing prescriber analysis and patient persistency, academic vs. community analysis), market share analysis, and longitudinal data analysis with a focus on line of therapy, drug compliance, and persistency. Utilize various tools and analytical software (e.g. Excel, SPSS Modeler, SAS, Dataiku, R, Python, and SQL) and knowledge of multivariate statistics to analyze marketing data depending on source of data as well as type of analysis needed. Utilize performance tracking tools such as Tableau, Flexview, or Qlik to develop and maintain dashboard for tracking performance of each product or indication. Utilize knowledge of primary research techniques and analytical methodologies (regression modeling, predictive modeling, segmentation, clustering, etc.) to lead vendor partners in the development and execution of research projects to answer key business questions. Deliver research and analytical findings objectively to Market Access Sales and Marketing Leadership teams, and other internal customers. Collaborate with marketing leadership to formulate strategy, lead execution of tactical initiatives, and recommend enhancements of promotional programs and develop metrics for measuring/improving program execution. Serve as Subject Matter Expert (SME) of market access marketers to provide insights for guiding brand strategies and tactics. Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines.

Master’s degree or foreign academic equivalent in Biotechnology, Market Research, Statistics, or a highly related field (Will accept a Bachelor’s degree or foreign equivalent in any of the aforementioned fields plus five (5) years of related work experience in lieu of a Master’s degree) each education alternative with at least two (2) years of experience in the following: (i) providing expertise and functional guidance to enable execution of market research, competitive intelligence, and analytics based on understanding of research tools, techniques, and datasets; (ii) utilizing various tools and analytical software (e.g. Excel, SPSS Modeler, SAS, Dataiku, R, Python, and SQL) and knowledge of multivariate statistics to analyze marketing data; (iii) leading and executing advance analytics including statistical analysis utilizing third-party pharmaceutical data from Symphony Health, IQVIA, and specialty pharmacies; and (iv) developing market and product forecast models to support yearly strategy planning and decision points during clinical development. Employer will accept any suitable combination of education, training or experience related to the job opportunity.

An EOE. 40 hr/wk. Respond by email to: AbbVie Inc./ Attn: L. Borre, job-opportunities@abbvie.com. Refer to ad code: ABV-US-003-LB.

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Job Posting: 10708176

Posted On: Mar 24, 2023

Updated On: Apr 25, 2023

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