at Alvarez & Marsal Corporate Performance Improvement in Chicago, Illinois, United States
Job Description
Description
SUMMARY
A&MPLIFY is a new digital practice within Alvarez and Marsal, a firm with over 40 years of experience spanning 4 continents, 30 countries, 70 offices and over 8,000 people. A&MPLIFY combines the power of design, strategy, digital technology, and artificial intelligence to help clients supercharge value creation, agility, and customer loyalty. The A&MPLIFY team is hand-picked from top global consulting firms, agencies, big tech and Fortune 500 customer-focused companies. Individually, we are experience designers, commerce and marketing specialists, growth strategists, technologists, data scientists, and operations leaders with deep industry experience. Together we are the unique team clients need to drive growth and build relevance with their customers. With a commitment to positive social impact, we foster a vibrant, inclusive workplace of diverse voices and talents who enjoy what they do, and with whom they do it.
The Digital Marketing Strategic Lead sits within our Customer Experience community of practice. This is a hybrid role spanning remote, client, and in-office work locations and requires occasional travel.
The following are the annual base salary ranges, commensurate with experience: Consultant: $90,000-$135,000; Manager: $135,000-$185,000. In addition, A&M offers a discretionary bonus program which is based on a number of factors, including individual and firm performance. Please ask your recruiter for details.
Job Description
- Leads key Customer Experience workstreams and client deliverables within the end-to-end Customer Experience process, and can assess trade-offs as necessary
- Owns client relationships at the middle-management to VP/SVP level
- Assesses clients' digital marketing strategy including marketing investment mix, channel strategy, channel execution effectiveness and vendor partnerships
- Leads, mentors and coaches junior team members on best practices in digital marketing and customer experience
Experience / Qualifications
- Experience leading, mentoring and coaching digital marketers responsible for channels including paid search, SEO, email, display, affiliate, paid and owned social
- Strong marketing vocabulary, communicates persuasively about marketing's role in developing solutions, and is comfortable engaging and presenting with teams and stakeholders
- Expert working knowledge and application of multiple digital marketing channels (paid search, SEO, display, email, paid social, affiliate)
- Demonstrated track-record of working within intact or matrixed collaborative marketing teams and has a strong track record of delivering performance against marketing performance KPIs, ie ROAS, CPA, CLV, incrementality
- Familiarity with common Ad Tech components such as Google Ads, Google/Adobe Analytics, DMPs/DSPs, etc
- Ability to rapidly make sense of customer data and develop insights that inform marketing investment strategy
- Strong ability to translate insights into client-facing visual presentations
- Comfort in a hybrid work environment with sharp self-management and natural leadership skills, strong work ethic and capacity to deliver work independently and with a remote team
- Models and fosters trust, humility and professional excellence in team interactions, client engagements and upholds A&MPLIFY's culture
- Self-awareness, openness, kindness and the genuine curiosity of a lifelong learner
- MS Office (Word, PowerPoint, Excel)
Additional Preferred Skills & Interests
- Experience in a digital agency or as part of an in-house...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
