at Law Offics of azita M. Mojarad in Chicago, Illinois, United States
- Develop and implement comprehensive marketing strategies aligned with company goals.
- Identify target audiences and market segments to tailor campaigns effectively.
- Conduct market research to stay updated on industry trends, competitive landscape, and customer preferences.
- Plan, execute, and oversee marketing campaigns across multiple channels (digital, social media, print, events, etc.).
- Create compelling and consistent messaging that resonates with the target audience.
- Monitor campaign performance, analyze data, and optimize strategies for better results.
- Manage the company's online presence through website management, SEO, SEM, and social media platforms.
- Develop and execute email marketing campaigns to nurture leads and engage existing customers.
- Utilize analytics tools to measure the effectiveness of digital marketing efforts and adjust tactics accordingly.
- Collaborate with content creators to develop high-quality marketing materials such as blogs, videos, infographics, and more.
- Ensure all content aligns with the brand's voice, values, and messaging.
- Lead, mentor, and manage the marketing team, fostering a collaborative and innovative work environment.
- Set clear objectives, provide regular feedback, and conduct performance evaluations.
Partnerships and Collaborations:
- Identify and establish partnerships with relevant influencers, brands, and organizations.
- Collaborate with external partners to co-create marketing initiatives that expand the brand's reach.
- Develop and manage the marketing budget, allocating resources effectively across various initiatives.
- Monitor expenses and ensure campaigns are executed within budget.
Analytics and Reporting:
- Gather and interpret data from marketing campaigns to measure success and identify areas for improvement.
- Create comprehensive reports for critical stakeholders, outlining performance metrics and insights.