Marketing Product Manager

at Abbott in Lake Forest, Illinois, United States

Job Description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe. The crucial information derived from our tests, instruments and informatics systems are often the first step in patient care decision making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

+ Career development with an international company where you can grow the career you dream of.

+ Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

+ An excellent retirement savings plan with high employer contribution

+ Tuition reimbursement, the Freedom 2 Save ( student debt program and FreeU ( education benefit – an affordable and convenient path to getting a bachelor’s degree.

+ A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

+ A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Our location in Lake Forest, IL currently has an opportunity for a Marketing Product Manager that is responsible for setting the US strategic direction and tactical implementation of activities that will lead to a customer-centric and goal achievement culture, focusing on optimizing customer satisfaction and economic profit for their product line.

What You’ll Work On

+ The Marketing Product Manager is responsible for creating US demand for the assigned products in a manner that optimizes customer satisfaction and economic profit, while also achieving revenue goals.

+ Development and execution of the marketing plan.

+ This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).

+ Own all financial planning and reporting processes such as Plan, Update, LBE, LRP and contribute US-specific assessment to the R&D stage gate process.

Competition and Positioning:

+ Thoroughly understand competitive offerings and provide the sales team with appropriate positioning and tools stressing relevant differentiation.


+ Create/optimize core tools and launch to sales team with proper training, focus and monitoring.

Internal Communication:

+ Responsible for creating a clear line of communication between the sales team and all other areas that affect the product…Global Marketing, RA, QA, PM, Demand Planning, etc.

External Communication:

+ Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.

+ Responsible for managing positive media exposure in partnership with the Public Affairs department, related to managed products.

+ Business Process goals will be measured against commitments in the annual marketing plan.

+ Compliance with the Quality System, and all Ethics/Compliance guidelines is required.

Required Qualifications

+ Bachelor’s Degree or an equivalent combination of education and work experience

+ 3 years minimum healthcare experience.

+ 2 years minimum Marketing experience.

+ Product management & product launch experience.

+ Project management experience.

+ Excellent written and verbal communication skills.

+ Prefer working in a collaborative, cross-team capacity.

+ This role requires incumbent to work across functions and departments to bring the product to life.

+ Center of our entire organization, constantly interacting with teammates and prospects.

+ Position requires an understanding of both the products, market and customer dynamics, and functional operations across departments.

+ Must have demonstrated leadership capability and an understanding of the sales process for diagnostics.

Preferred Qualifications

+ MBA a plus

+ Knowledge of regulations and standards affecting Division products.

Additionally, the successful candidate will exhibit:

Positive attitude, Leadership, Desire, and ability to lead the organization to ensure goals achievement, Excellent verbal, written, and presentation/communication skills, Deep understanding of the complexities of diagnostics market and customer needs, Ability to develop, rationalize, and present strategy, Strong analytical and computer skills, with working knowledge of financial models, Strong work ethic, self-motivation, and resourcefulness.

  • Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: (

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is $90,700.00 – $181,300.00. In specific locations, the pay range may vary from the range posted.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email

Copy Link

Job Posting: JC247717598

Posted On: Sep 13, 2023

Updated On: Sep 22, 2023

Please Wait ...