at SiriusXM Radio, Inc. in Chicago, Illinois, United States
Job Description
Who We Are:
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and mu sic they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.
SiriusXM Media is the gateway for marketers to the largest digital audio advertising ecosystem in North America. As the combined advertising revenue organization of Sirius XM Holdings Inc., SiriusXM Media spans across leading owned and operated audio platforms Pandora and SiriusXM; innovative ad tech solutions powered by AdsWizz; sonic creative consultancy Studio Resonate; and an extended content network featuring exclusive monetization agreements with Audiochuck, NBCUniversal, SoundCloud, and many more. Reaching more than 150 million listeners each month, SiriusXM Media delivers audiences the tailored brand experiences they crave while putting creators first, making it easy for every marketer to produce, plan, buy and measure across its entire audio universe.
What you'll do:
Coordinate projects with internal teams across multiple research vendors
Provide expertise on research methodology, results interpretation, and performance insights
Client management and consulting
Strong quantitative market research experience ideally focused on digital media measurement or brand advertising research
Demonstrate ability to think strategically and creatively
Proven ability to maximize utility of a broad range of research resources
Ensure that research projects adhere to established timelines and best practices in the setup phase
Possess the ability to manage and deliver multiple advertising effectiveness studies simultaneously
Serve as a consultant to the Pandora sales team, as well as external clients & agencies, to execute impactful campaign research
Maintain norms and benchmarks by industry to give context to individual campaign performance.
Identify new methods for optimizing brand campaigns through meta-analysis across studies to better understand drivers of brand lift
Support the creation of sales presentations to present results and strategic insights, next steps and competitive analysis
Proactively identify new resources and methodologies that advance business goals
Manage ad effectiveness research implementation and delivery to internal and external stakeholder
What you'll need:
BA/BS degree in Business, Economics, Advertising, Marketing, or related field
2+ years of experience in a digital analytics role, focusing on supporting ad sales
2+ years of experience in conducting and analyzing online research
Excellent verbal and written communication skills, plus exceptional analytical abilities
Detail oriented, with a talent for crafting insightful stories from data
Client management and consulting
Strong quantitative market research experience ideally focused on digital media measurement or brand advertising research
Demonstrated ability to think strategically and creatively
Proven ability to maximize utility of a broad range of research resource
Ensure that research projects adhere to established timelines and best practices in the setup phase
Possess the ability to manage and deliver multiple advertising effectiveness studies simultaneously
Serve as a consultant to the Pandora sales team, as well as external clients & agencies, to execute impactful campaign research
Maintain norms and benchmarks by industry to give context to individual campaign performance.
Identify new methods for optimizing brand campaigns through meta-analysis across studies to better understand drivers of brand lift
Support the creation of sales presentations to present results and strategic insights, next steps and competitive analysis Proactively identify new resources and methodologies that advance business goals
Manage ad effectiveness research implementation and delivery
Must have legal right to work in the U.S.
Our goal at SiriusXM is to provide... For full info follow application link.
As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.
