at The Kraft Heinz Foods Company in Chicago, Illinois, United States
Job Description
Job Description
The Sr. Analyst (SA), Brand Partnerships and Activations is a crucial role within the US Away From Home (AFH) Business Unit. The SA is responsible for developing the marketing strategy and leading cross-functional business partners to meet our goals of building brand relevance, health, and conversion while delivering profitable growth for the channel. This role is crucial in developing clear strategic priorities, implementing structured go-to-market plans, and fostering internal and external relationships to drive our AFH objectives forward.
This role provides a unique opportunity to manage our Deli Business, serve as a Subject Matter Expert in Small Batch Manufacturing, 3rd Party Deliveries marketing partnerships, Equipment strategies and providing high-impact experiences to our consumers. This role also provides a unique opportunity to develop nuanced marketing skills and business acumen across several sub-channels and segments such as Deli as well as traditional commercial restaurants.
This role provides direct interaction with cross-functional activities including Consumer Insights, Sales, Brand Marketing, Operations, Research & Development, and Finance, resulting in strengthened marketing fundamentals and a broad view to driving business growth. This role also interacts with customer and industry partners, developing direct relationships to effectively drive the marketing agenda and support the overall customer strategy.
Essential Functions & Responsibilities
Marketing lead for Away From Home for the Deli Channel. Responsible for marketing strategy development and execution to drive channel and customer growth in accordance with brand and Away From Home strategic priorities
Equipment strategy co-development, Small Batch Manufacturing Support.
Supports joint business planning driving marketing strategy with priority customers.
Develops and maintains relationships with customer and industry counterparts
Drives collaboration, development, and execution of initiatives internally across functions
Monitors and analyzes sales volumes, market share trends, and competitive activity
Performs in-depth analysis of research and insights data, reporting on and integrating findings into multi-channel marketing programs to optimize their performance
Initiates and maintains R&D projects through the commercialization processes.
Owns reporting on channel initiatives through regular rituals and routines and ad-hoc reports as needed.
Weekly reporting on initiatives and business drivers and weekly, monthly, quarterly strategic direction/items to execute against
Collaborate closely with cross-functional leaders including but not limited to: Sales, Brand Marketing, Finance, Project Management, R&D, Operations, Culinary, and Insights
P&L management, indirect ownership supporting Finance and Sales and understands key levers to increase profit.
Expected Experience & Required Skills
Bachelor's Degree in Marketing, Business or related field preferred
Prior experience in multi-channel marketing, product management, brand management, sales functions. B2B and Away From Home marketing experience a plus.
Experience in strategic and tactical marketing plan development, managing the P&L and budget to deliver on critical initiatives
Ability to synthesize consumer, operator, and channel trends translating data into actions
Strong numerical and analytical skills with ability to interpret quantitative data and perform detailed trend analysis applying large, raw volume data
Outstanding verbal, written, and interpersonal communications skills with a proven ability to work collaboratively with internal and external cross functional teams
Ability to handle simultaneous projects and deliver within agreed upon time frames
Strong organizational and project management skills
Ability to persuade and build coalitions and credibility across organizations
Comfortable with ambiguity and internally motivated to drive improvement every day
Work Environment & Schedule
This position is a hybrid work position which requires the employee to work in office 3 days per week. Additionally, this role requires working a salaried, exempt schedule to best execute against customer and internal expectations.
Physical... For full info follow application link.
It is the continuing policy of The Kraft Heinz Company to afford full equal employment opportunity to qualified employees and applicants, regardless of their race, color, religion, sex, national origin, age, physical or mental handicaps, military or veteran status, sexual preference, or any other protected condition or characteristic in conformity with all applicable federal, state, provincial and local laws and regulations.
Final candidates must be legally authorized to work in the United States without Company sponsorship. Exceptions requesting work visa sponsorship will be reviewed on a case to case basis.
