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Industries Product Marketing Manager/Senior Manage

at Salesforce in Chicago, Illinois, United States

Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job CategoryMarketing & Communications

Job Details

About Salesforce
We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

At Salesforce, the Industry Product Marketing team is responsible for crafting the industry strategy across the company's verticals. Salesforce is investing in industries and you'll be at the hub of the company-wide transformation. We are looking for an Industries Product Marketer to create messaging and content for our verticals at Salesforce!

For more information on Salesforce Industries: https://www.salesforce.com/solutions/industries/

We are currently hiring for:

Healthcare and Life Sciences: Work in close alignment with Product Managers, GMs, Sales, and broader Industry Marketing teams to find the right product positioning and impactful launch plans for our cornerstone industry products, Health Cloud and Life Sciences Cloud, along with our nascent products

Communications: Work closely with the Product GMs, Product Managers, and our Sales organization, to help shape the comprehensive industry cloud awareness plan by providing the north star on Communications Cloud positioning, messaging, narrative, and compelling supporting content.

Our Product Marketers develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that leads to trials, sales pipeline, and ultimately, new customers. Our PMMs have a broad range of responsibilities which include: presenting business cases to leadership, networking with internal stakeholders and customers, collaborating with our Product leaders and Engineers, and educating our Sales teams.

In this role you will be working with a large cross-functional team to showcase Salesforce as the trusted partner for digital transformation within each respective industry. Our team is growing, and we are looking for someone that embraces new opportunities, is innovative, and thrives in fast-paced environments to deliver consistent excellence. The ideal candidate will have a passion for navigating ambiguity, driving clarity, and influencing strategy.
Responsibilities

Develop and refine industry messaging to be used by the broader marketing and Sales organization

Partner with our product team to drive the development and launch of industry-specific products in support of each industry's strategy

Develop effective sales training materials and operationalize enablement, making it easy for sales to understand our product offerings, key positioning, and marketing efforts

Work with a cross-functional team across Marketing, Sales, Sales Enablement, and Alliances teams to implement industry strategy

Collect and prioritize customer stories from product leaders, sales teams and partners to develop case studies and reference stories

Drive industry thought leadership at global conferences and/or for customer meetings

Establish executive relationships with strategic technology partners for each industry
Required Skills

3-8+ years of experience in industry marketing, product marketing or corporate marketing

Ability to strategize and craft compelling industry messaging

Comfortable presenting to executive leaders and cross functional partners, and ability to develop compelling industry customer-facing presentations

Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
Preferred Skills

A natural collaborator with a willingness to drive hands-on... For full info follow application link.

Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.

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Job Posting: 11934825

Posted On: May 29, 2024

Updated On: Jun 28, 2024

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