at Promethean in ChicagoChicago, Illinois, United States
Job Description
At Promethean...
We're on a mission to transform the way people learn and collaborate around the world. For over 25 years, we've been empowering educators, innovators, and business leaders with our award-winning interactive displays and software solutions that transform learning and workspaces into connected, creative environments.
Our company is rooted in our values, igniting a culture that fosters collaboration and innovation, as well as promoting an inclusive environment. As a global leader in edtech, we are also passionate about four key areas where we can make a difference: growing access to technology for underserved communities, encouraging our employees to take an active role in improving our world, promoting diversity and inclusion, and reducing our carbon footprint. Discover more about our corporate social responsibility initiatives.
As a member of #TeamPromethean, you'll have the opportunity to change lives with technology and directly impact education and the workplace for countless people every day. If you're passionate about education, collaboration, and making a positive global impact, we want to hear from you. Join us on our mission to transform the world, one student, one teacher, and one community at a time.
The Principal Program Manager - Marketing Strategy is responsible for developing and implementing strategic messaging and marketing plans aligned with company objectives across public relations, brand marketing, and communications. They work with the Executive Leadership Team to implement and execute a messaging strategy to maximize exposure and increase brand awareness in core and growth markets, across the education and workplace segments (i.e. business and public sector). This role will be critical in developing and driving the right exposure in the right places, increasing brand awareness, and engaging stakeholders within all segments and on a global scale.
Responsibilities:
Collaborate with leadership to develop and execute a comprehensive global marketing and messaging strategy encompassing public relations, social, brand marketing, and communications strategies.
Create marketing and communication plans tailored to support company priorities, incorporating key messages and content to maximize positive exposure and enhance brand awareness in core and growth markets.
Serve as a liaison between messaging planning and delivery, ensuring alignment with and between Marketing Leadership directives.
Manage a program for Marketing teams to effectively engage customers and stakeholders by communicating our product and brand messaging.
Amplify the voice of the company through proactive outreach initiatives aimed at securing media coverage and increasing market awareness.
Work closely with cross-functional teams to identify opportunities for strategic partnerships, sponsorships, and speaking engagements to further promote Promethean's brand and mission.
Monitor industry trends, competitor activities, and market dynamics to inform communication strategies and adapt messaging accordingly.
Measure and analyze the effectiveness of efforts through key performance indicators (KPIs) and metrics, providing regular reports to leadership.
Holds a key role in the planning and development of go-to-market brand storytelling campaigns and a global calendar which defines marketing priorities.
Collaborate closely with Product & Brand Marketing and Marketing Program Management to set strategic priorities, and ensure all plans are integrated and aligned to strategy.
Works with Program Managers on the development of campaigns aligning to campaign strategy as defined by marketing leadership.
Work with cross functional teams and agencies responsible for public relations, social media, campaigns & content, and competitive intelligence.
Oversee the communication of official external and internal company messaging, including global public relations, social media, and campaign content.
Oversee global persona-based content creation in line with our inbound marketing strategy.Requirements:
Bachelor's degree in Marketing, Communications, Public Relations, or a related field; Master's degree preferred.
10+ years of marketing experience, preferably in related industry.
Proven track record of measurable success in developing and... For full info follow application link.
Promethean is honored to be an equal opportunity workplace. We realize that by creating teams rich in diverse thoughts and experiences, our people, company and customers are free to thrive. We are committed to providing equal employment opportunities regardless of race, color, national origin, religion, creed, genetic information, sex (including pregnancy, sexual orientation or gender identity), age, marital status, disability, military or veteran status; or any other protected classifications or characteristics under applicable local laws. In addition, Promethean values privacy and the protection of personal information.
