at Robert Half in Naperville, Illinois, United States
Job Description
Description
Our client, a leading retailer in the Western Suburbs, is seeking a Senior Brand Management Consultant to join their team immediately! This is a 3-to-6-monthcontract engagement, with the potential for extension. This hybrid role is located in North Aurora, IL.
As a Senior Brand Manager Consultant, the responsibilities include:
+ Working directly with the Marketing, Brands, and Campaigns teams to construct a comprehensive strategic brand and marketing plan for the upcoming year.
+ Quick understanding of the brand’s unique market position and marketing challenges to review and amend the existing marketing communications strategies for improved future plans.
+ Molding brand strategy and pinpoint core tasks to be tackled in the upcoming year through using customer and market insights.
+ Providing support in composing campaign briefs.
+ Collaborate closely with agency partners, internal insights teams and media teams to guide the annual planning process from start to finish.
+ Briefing partners and channel teams to formulate a comprehensive communication and marketing plan for the upcoming year.
+ Presenting strategies and plans to senior leadership.
Requirements+ Proven experience in Brand Management within the Retail – Food Store industry (10-12+ years).
+ Demonstrable skills in Brand Awareness, Brand Marketing, and Campaign Planning.
+ Proficiency in Design and Brand Activation.
+ Experience in Brand Building, ensuring Brand Consistency, and creating unique Brand Experiences.
+ Expertise in Brand Positioning and the development of Brand Strategies.
+ Knowledge of Consumer Brands and adherence to Branding Standards.
+ Ability to Drive Brand Awareness through Digital Branding and Corporate Branding.
+ Familiarity with Retail Branding and the ability to maintain On-brand messaging.
+ Strong understanding of Visual Branding techniques.
+ Experience in Affiliate Marketing and Channel Marketing.
+ Proficiency in Digital Marketing and the execution of Direct Marketing Campaigns.
+ Experience in Email Marketing and the implementation of Integrated Marketing Campaigns.
+ Ability to execute Online Marketing Campaigns and other Marketing Campaigns.
+ Ability to develop and execute Brand Strategy.
+ Capacity to manage multiple projects and work to tight deadlines.
+ Excellent communication, presentation, and leadership skills.
+ Strong analytical skills paired with a data-driven approach.
+ Bachelor’s degree in marketing or related field required.
+ Must have recent CPG experience, as evidenced on a resume within the past 1-2 years.
+ Must be available to work on-site or hybrid in the far western suburbs, 40 hours per week for a 3-to-6-month long engagement.
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