at PepsiCo Corp in Chicago, Illinois, United States
Job Description
2023 Full Time: Marketing Associate Manager - MBA
Overview
What we’re looking for:
PepsiCo looks for creative, results-oriented people who thrive in a fast-paced, innovative marketing environment and demonstrate leadership capability. Our marketing professionals must possess a highly quantitative skill set with strong ability to analyze data and to develop thought provoking strategic analysis and recommendations. At PepsiCo we look for risk takers who can identify consumer-based opportunities, bring them to market quickly and positively impact profitability. Our marketers are team players, comfortable with ambiguity, and committed to results. To succeed within the large, highly cross functional environment, marketers must possess strong communication and influencing skills. The position is highly collaborative across brands, customers, and regions, and necessitates a person with strong interpersonal skills. Ultimately, PepsiCo is looking for high energy people who will be passionate about marketing, building our business, and have a desire to take on significant accountability. Diversity of thought and background are welcomed.
Responsibilities:
Functional Description:
Opportunities for Associate Marketing Managers exist across various business sectors and a diverse range of teams, including Brand Management, Innovation, Shopper Marketing, eCommerce, and Insights. Each experience sheds light on different consumer needs, promotional levers, and even joint venture business models! From the start of their career at PepsiCo, Associate Marketing Managers have opportunities to own and lead high-impact marketing initiatives and collaborate cross-functionally to drive business results. Employees are given opportunities to develop and demonstrate functional excellence, leadership capability, knowledge of the business, and gain critical experiences.
What you can expect:
At PepsiCo you can think like an entrepreneur, but with the global reach and resources to support you. As a Marketing Associate Manager, you will be given significant responsibility to create high impact marketing recommendations that enable PepsiCo to achieve short- and long-term strategic business objectives. You will develop and demonstrate functional ownership, strategic leadership capability, and business acumen. The role also provides exposure to best-in-class brands, campaigns, and marketers by means of professional development initiatives and mentorship.
Responsibilities may include:
* Drawing insights from consumers and being their voice in product, packaging, or communication development
* Partnering with agencies in the creation of brand positioning and communication strategies
* Leading cross-functional teams to execute projects to successful completion across teams
* Leading consumer promotions, events, and marketing programs
* Developing and executing social and digital campaigns
* Leading operationalization of annual brand operating plans
* Working closely with sales to develop and communicate portfolio plans to the sales organization
* Leveraging data and insights to identify and understand drivers of the business
* Developing strategies for new innovation launches and concept development
* Evaluating return on investment of different marketing campaigns
Qualifications:
Minimum Qualifications - Each candidate is expected to:
* Must possess completed MBA degree as of to full time start date
* Minimum 2 years of relevant work experience
* Include GPA (unless your school has a non-disclosure policy) and first location preference on your submitted resume.
Interest in working in one of the following locations:
* Plano, Texas
* Purchase, New York
* Chicago, Illinois
This position is limited to persons with indefinite right to work in the United States.
Preferred Candidate Experience and Characteristics:
* Unique experiences that demonstrate creative instinct, passion for marketing and deep consumer empathy
* Demonstrated leadership through past work experience and extra-curricular involvement
* Passion for consumer brands
* Experience in marketing, advertising, promotions, digital, media, and/or design
* Familiarity with emerging digital platforms
* Advanced analytical skills and ability to solve highly strategic and difficult business problems
* Ability to drive and implement ideas and results in a dynamic and ambiguous environment
* Strong communication, presentation and story-telling abilities with an understanding of and ability to influence stakeholders
* Intellectual curiosity
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.
For San Francisco and Los Angeles area applicants: Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. Applicants with criminal histories are welcome to apply.
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
