at Nexstar Media Group in Rock Island, Illinois, United States
Job Description
The Sales Account Executive for KLJB generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
+ Implements strategies to consistently grow revenue and exceed revenue goals.
+ Establishes credible relationships with local business community.
+ Makes sales calls on existing and prospective clients.
+ Maintains assigned accounts and develops new accounts.
+ Prepares and delivers sales presentations to clients.
+ Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
+ Provides clients with information regarding rates for advertising placement in all media.
+ Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
+ Works with clients and station personnel to develop advertisements.
+ Performs other duties as assigned.
Requirements & Skills :+ Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
+ Minimum one year’s experience in sales, preferably in the media field.
+ Valid driver’s license with an acceptable driving record.
+ Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
+ Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
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