at YMCA of Metro Chicago in Chicago, Illinois, United States
Job Description
Impact Marketing Manager
Company : Name Linked
Y Center
Job Locations
US-IL-Chicago
Location : Address
1030 W Van Buren
Category
Marketing & Communication
Schedule
Monday-Friday 9am-5:30pm
ID
2023-15089
Hours
Full-time
Make a Difference in Your Community!
Impact Marketing Manager
The budgeted salary for this role is 70-75k annually
The YMCA of Metropolitan Chicago is dedicated to creating long-lasting positive change, whether it's through health and wellbeing, early education, violence prevention, or one of our other programs and services. We're looking for talented individuals who are committed to empowering our community by creating a safe and welcoming environment that encourages growth and support - individuals like you!
The Impact Marketing Manager will be responsible for leading our impact marketing initiatives, with a keen focus on supporting marketing for grant-focused campaigns and the Y's Impact Advancement and Community Development business units. You will collaborate with stakeholders across the association to create seamless, integrated journeys across audiences and channels that drive meaningful engagements and accelerate sales opportunities. The Impact Marketing Manager will leverage research and trends, along with technical expertise and understanding of the customer journey to raise awareness, drive demand, and take the YMCA of Metro Chicago's marketing strategy to the next level.
Our staff is the Y's greatest asset. Our teams provide valuable skills, knowledge, and passion that is essential to the contribution and positive impact in our communities, which is why we offer Y employees numerous perks and benefits, including:
Comprehensive benefits package for eligible employees
Opportunity for eligible employees to participate in the Y's retirement fund
Be part of a team that is passionate about building and sustaining an inclusive and equitable environment for all staff, volunteers, and members
Do meaningful work and contribute to the advancement of the YMCA vision by meeting the needs of the people in our communities
Complimentary Adult YMCA membership and an employee discount on select programs
Career advancement opportunities - grow your career at the Y!
Scopes and Responsibilities
Develop, manage, execute, and analyze innovative marketing plans that raise the profile of the YMCA of Metro Chicago, generates demand, and demonstrates the organization's focus on strengthening community
Serve as a subject matter expert within the Marketing team and expertly translate strategic business objectives into technical orchestration
Develop and evaluate creative concepts, copy, artwork, and production methods/materials to support aligned strategies
Drive improvement of program effectiveness through advanced audience segmentation, journey mapping, A/B testing, and deliverability
Partner across departments to amplify the effectiveness of marketing campaigns, data integrity management, and new technology integrations
Prepare reports for discussion and analysis of key marketing and business performance indicators and partner with Brand Strategy & Marketing leadership to identify advanced reporting needs, and analyze performance trends, CX insights, and best practices to provide optimization recommendations
Build and maintain strong relationships with both internal and external partners
Understand marketing best practices and stay ahead of global industry trends
Minimum and Preferred Requirements
Bachelor's degree in marketing, communications, or preferred equivalent
Minimum of 5-7 years of related work experience
Ability to develop campaign strategies, segment, and target audiences for engagement and conversion
Ability to think creatively and innovatively
Hands-on experience with campaign execution and an expert grasp of audience segmentation, as well as integrated nurture and outbound campaigns Ability to think creatively and innovatively
Ability to achieve results by taking a proactive long-term view of business goals and objectives
All YMCA of Metropolitan Chicago employees are required to support the YMCA's commitment to child abuse prevention by:
Reporting any items that may provide a health or safety hazard to staff, members, or guests to your supervisor
Following all policies and procedures related to keeping children safe in our facilities and programs, including those related to the monitoring and supervision of children
Reporting any suspicious behavior and violation of policy and procedures to your supervisor
Completing all child abuse prevention training as required
We are proud to be an EEO/AA employer M/F/D/V. Employment is subject to a background check.
