at Wintrust Financial Corporation in Rosemont, Illinois, United States
Job Description
Wintrust is a financial holding company with approximately $50 billion assets under management and traded on the NASDAQ:WTFC. Built on the "HAVE IT ALL" model, Wintrust offers sophisticated technology and resources of a large bank while focusing on providing service-based community banking to each and every customer. Wintrust operates fifteen community bank subsidiaries with over 170 banking locations in the greater Chicago and southern Wisconsin market areas. Additionally, Wintrust operates various non-bank business units including commercial and life insurance premium financing, short-term accounts receivable financing, out-sourced administrative services, mortgage origination and purchase, wealth management services and qualified intermediary services for tax-deferred exchanges.
Why join us?
- An award-winning culture! We are rated a Top Workplace by the Chicago Tribune (past 8 years) and Employee Recommended award by the Globe & Mail (past 6 years)
- Competitive pay and discretionary or incentive bonus eligible
- Comprehensive benefit package including medical, dental, vision, life, a 401k plan with a generous company match and tuition reimbursement to name a few
- Family-friendly work hours
- With 175+ community bank locations, we offer opportunities to grow and develop in your career
- Promote from within culture
Why join this team?
- Building an agile, world-class team structured with a Fintech startup mindset.
- Opportunity for digital savvy and entrepreneurial marketers to make big impacts - not just a cog in the wheel.
- Close, collaborative culture that celebrates diverse backgrounds, thinking, and ideas.
What Youll Do
- Develop and implement sophisticated and complex Enterprise email marketing campaigns. This includes (but is not limited to) customer journey mapping, segmentation and targeting strategies, as well as partnering closely with MarTech on implementation and governance.
- Work closely with content, social, data, media, account, and MarTech teams to identify our target email audiences and plan tactics to grow email lists.
- Develop processes to ensure on-time, accurate, and error-free communication with target audiences to build loyal relationships and minimize unsubscribes.
- Innovate Wintrust email marketing by researching and implementing advanced functionality.
- Work with leadership to determine goals, manage and report on email marketing campaigns and results, use results to determine ROI, make suggestions for improvements, and establish best practices.
- Ensure that all emails are reviewed/tested for quality assurance and meet all necessary requirements before being deployed.
- Manage other email-related projects as needed, including IT-related projects.
Qualifications
- 4+ years of Enterprise email marketing, digital marketing, or marketing analytics experience needed, preferably in a related industry
- Strong experience with customer journey mapping, segmentation, and targeting strategies. Strong understanding of the sales lifecycle. Experience creating and managing trigger email and lifecycle programs.
- Comprehensive understanding of email best practices (e.g., subject lines, messaging, dynamic emails, customer segmentation, HTML/CSS, responsive design, deliverability, etc)
- Proven knowledge of and experience using marketing automation tools, including email platforms, email testing software, and email analytics
- Strong analytical skills. Ability to track, measure, and report on results of email marketing campaigns to determine ROI, and present findings to leadership
- HTML knowledge...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
