at System One in Aurora, Illinois, United States
Job Description
SEO Director
Our Fortune 100 insurance client is looking for a SEO Director to join their team in Aurora, IL (3 days/week in office) – temp to hire. In this role, you will own the technical SEO for the client’s website. You will be responsible for technical site optimization, multi-lingual SEO content recommendations for the Brand and Content strategy team, cross-site and 3rd party link-building plans, and attribution measurement. Responsibilities:+ Provide competitive and market opportunity analyses as they relate to search intent, competitor niche saturation, backlink profiles, and SERP anomalies
+ Perform technical SEO website audits; develop recommendations to ensure SEO best practice
+ Develop and present monthly SEO performance reports using Adobe Analytics and Bright Edge, Google Search Console, Medallia, Decibel, and Adobe Customer Journey Analytics
+ Work with legal, compliance, accessibility, and business partners to ensure content and tactics have appropriate controls and brand safety
+ Evaluate new and updated content for the client’s US website and related digital properties; ensure strategic keywords, title, head, subhead and image tags, and cross links are in place
+ Provide technical and content recommendations for our client’s other country websites to ensure they improve rankings as they update and redesign sites
+ Coordinate with SEO and Digital media agencies, Technology and PR teams to ensure SEO tactics are in place for optimizing campaigns and the Brand
+ Provide requirements for SEO dashboard reporting to Digital Analytics team; ensure data is accurate for tracking SEO performance
+ Leverage your SEO expertise to steward change management routines for subdomain, content and webpage development and maintenance
+ Derive technical insight from Google Analytics, Google Search Console, and directly from SERPs to inform our SEO roadmap and site optimization
+ Provide technical, usability, and keyword direction to development and activation teams
+ Create standard operating procedures, and SEO content best practices that ensure client’s web pages and campaigns are SEO optimized and regularly evaluated for ranking
+ Track and share trends in SEO, including how client’s website and key microsites compare
Requirements:+ Bachelor’s degree in Marketing or relevant discipline
+ 7+ years of experience in search engine optimization and highly proficient in all aspects of SEO, including research, content development recommendations, and technical abilities
+ 5+ years of global SEO experience working for a multi-national company and across Technology and Marketing teams
+ Highly proficient with Adobe Analytics, Google Search Console, Ahrefs, Bright Edge or Conductor, SEMRush and other SEO tools
+ Proven experience improving rankings of global company website
+ Highly proficient in domain, subdomain, gTLD best practices, planning and linking
+ Proficient understanding of media channels and PR and how they work holistically with SEO; proficient in optimizing video content for SEO rankings
+ Strong proficiency in sourcing and analyzing the data needed to make effective SEO optimization as well as a high comfort level in operating with and making decisions
+ Keen attention to detail to ensure thoroughness, accuracy, and consistency
+ Ability to work in an Agile working approach
+ Outstanding organizational, project management, people, and communication skills, including strong writing abilities and proven experience communicating key value messages to a variety of audiences both internal and external
+ Financial services experience a plus
If you are a fit for this role, apply today!System One, and its subsidiaries including Joulé, ALTA IT Services, CM Access, TPGS, and MOUNTAIN, LTD., are leaders in delivering workforce solutions and integrated services across North America. We help clients get work done more efficiently and economically, without compromising quality. System One not only serves as a valued partner for our clients, but we offer eligible full-time employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
