at The Kraft Heinz Foods Company in Chicago, Illinois, United States
Job Description
About Us
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we're united under one vision:To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we're transforming the food industry with bold thinking and unprecedented results. If you share our passion - and are ready to create the future, build a legacy, and lead as a global citizen - there's only one thing to do: join our table and let's make life delicious!
Our Culture of Ownership, Meritocracy & Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level - from entry-level intern to senior leader - to own their work. We share a responsibility to think like Owners - to be mindful of the collective and sustained success of Kraft Heinz - which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You're expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level - and you'll be rewarded. You're given opportunities to leave a mark and build a legacy. But you won't do it alone. You're supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
Job Description
The Brand Manager, Platform Marketing will help with crafting demand for the Kraft Heinz, beloved Refrigerated Ready to Eat (i.e. Jell-O, Philadelphia Desserts, Colliders) portfolio by formulating the long-term strategy and developing and implementing marketing plans. This person will define the RRTE businesses product mix, pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly. They implement marketing initiatives in support of long-term strategies with help from the business unit team. Accountable for delivering the profit, volume and market share objectives. This position assists the business unit team on assigned business in all aspects of the P&L.
In addition, this position includes developing and executing a multi-year innovation strategy for EID's brands that is rooted in meaningful consumer pain points.
Essential Functions and Responsibilities:
RRTE Category Management:
Build consumer and customer demand for the assigned business and define the long-term strategy
Implement marketing initiatives in support of long-term strategies through leading the cross-functional team
Select appropriate product mix, pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly
Oversight in P&L for the respective business and accountability for delivering profit, volume, and market share objectives
Provide field sales tools, materials, and training on brand/product introductions or improvements, as well as new marketing/sales campaigns, to achieve sales targets
Lead analysis and reporting of performance across various Key Performance Indicators (KPIs)
Mentor, develop, empower and encourage teams to own specific processes, targets, and solutions
EID Innovation:
Manage the creation and validation of a multi-year innovation strategy that is rooted in meaningful consumer pain points
Execute the innovation strategy by collaborating with cross functional team (R&D, consumer insights, quality, legal, engineering, operations, sales and finance)... For full info follow application link.
It is the continuing policy of The Kraft Heinz Company to afford full equal employment opportunity to qualified employees and applicants, regardless of their race, color, religion, sex, national origin, age, physical or mental handicaps, military or veteran status, sexual preference, or any other protected condition or characteristic in conformity with all applicable federal, state, provincial and local laws and regulations.
Final candidates must be legally authorized to work in the United States without Company sponsorship. Exceptions requesting work visa sponsorship will be reviewed on a case to case basis.
