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Senior Regional Marketing Specialist

at Centene Corporation in Chicago, Illinois, United States

Job Description

You could be the one who changes everything for our 26 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.

Position Purpose: Support the management of day-to-day relationships with local health plan marketing teams to successfully procure/re-procure Medicaid managed care contracts through best-in-class, insight driven marketing, media, and activations to drive impact at a local level. Support the execution of the annual marketing plan for the Medicaid managed care plans to grow member acquisition and retention in close partnership with the Health Plan teams. Help identify, design and drive adoption of marketing capabilities, platforms, and processes at a national level to support the state-based and local Health Plan efforts.

Drive the adoption of common ways of working that support Medicaid’s strategy and leverage tools that can help drive marketing excellence across the network

Identify opportunities for scale and efficiency in both enabling investment (agency fees, production, research etc.) and media to support development and delivery of hyper-local content

Identify and gather best practices and learnings to share with state-based markets and establish a community of practice to scale across the network

Drive the day-to-day execution portfolio strategy to communicate Health Plans’ community impact to key stakeholders. Monitor compliance with federal norms including regulatory, accreditation, and audits

Craft and adapt marketing activations content so that they are relevant and accessible to all audiences

Support design, planning, and execution of national, regional, and state-level campaigns to help support Medicaid membership and messaging goals

Education/Experience:
Bachelor’s degree in Marketing, Communications, Journalism, Business Administration, or related field or equivalent experience required. Master’s degree preferred. 3+ years of related business experience required. Healthcare industry marketing experience preferred. Marketing and/or communications experience preferred.

Our Comprehensive Benefits Package: Flexible work solutions including remote options, hybrid work schedules and dress flexibility, Competitive pay, Paid time off including holidays, Health insurance coverage for you and your dependents, 401(k) and stock purchase plans, Tuition reimbursement and best-in-class training and development.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

TITLE: Senior Regional Marketing Specialist

LOCATION: Chicago, Illinois

REQNUMBER: 1426773

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Job Posting: JC241421887

Posted On: Jun 05, 2023

Updated On: Jun 17, 2023

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