at PepsiCo Corp in Chicago, Illinois, United States
Job Description
Overview
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.
Situated within the Corporate Affairs function, and reporting to the Senior Director of Global Brands Communication, the Manager of Executive and Internal Communications is responsible for developing, leading, and executing the executive and internal communications strategy for the newly created GFG (Global Food Groups) function led by SVP Chief Growth Officer under the leadership of Jane Wakely, Global CMO and Chief Commercial Officer. You will play a key role in this newly created function, engage with the various GFG stakeholders across the globe to build a unified internal and external voice for PepsiCo leadership within Global Foods.
This is a hybrid role that can be based in either our Purchase, NY, Plano, TX or Chicago, IL office.
Responsibilities
* Executive and External Communications
* Develop and execute Executive communication and thought leadership strategy for SVP Category Growth Officer for global foods group (GFG) to elevate his profile and visibility with media and across the Food and beverage industry
* Stepping up SVP Category Growth Officer (GFG) executive presence through proactive media engagement- securing media interviews, speaking opportunities and LinkedIn profile optimization to stay competitive and assert industry leadership
* Counsel CLT (Marketing, Innovations team) for GFG on external comms - vet additional opportunities that fall within approved parameters; provide/cascade existing talking points that support enterprise priorities for other Global Foods senior senior leaders
* Lead the development of the executive social media strategy and plan to ensure social media messaging for SVP Category Growth Officer for global foods group is strategic and unified across channels
* Prepare briefing, narrative documents and talking points
* Story mine across GFG, develop pitches and media materials, pitch journalists and coach spokespeople
* Ongoing Linkedin Content calendar and management including:
* Editorial calendar planning
* Content creation
* Publishing and channel management
* Community response
* Coordinate with Crisis Comms team on reactive media responses as necessary
* Manage relations with PR and digital agencies and other partners to execute programs flawlessly:
* Providing them with briefs
* Assess agencies proposals
* Ensure execution of the proposed plans
* Review and edit all brand PR media and communication material
* Evaluate and measure PR execution with clear KPIs and metrics
* Manage agency budgets
Internal Communications
* Develop the annual internal comms strategy for GFG to drive pride, employees engagement and enhanced sense of belonging to newly created structure
* Execute the annual communications strategy, working with key stakeholders to ensure plan supports and enables the achievement of business priorities. Lead coordination across GFG function partners and HR business partners, communications agency, and GBS on execution of plan
* Internal amplification of GFG major global campaigns, strategies, projects, platforms, awards, external speaking engagements or press coverage
* Write/review internal articles/letters signed by SVP Category Growth Officer for global foods group (GFG)
* Facilitate the cascade of global initiatives (TPW, Smiles, OHS, transformation, Brand campaigns, Positivity Culinary, etc.)
* Oversee internal comms content and events including Town Halls (4/year), SPA/Broadcast box management, org announcements, Hello PepsiCo & mypepsico.com content.
Compensation and Benefits:
* The expected compensation range for this position is between $98,700 - $165,150
* Location, confirmed job-related skills and experience will be considered in setting actual starting salary
* Bonus based on performance and eligibility; target payout is 12% of annual salary paid out Annually.
* Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
* In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan
Qualifications
Minimum Qualifications:
* Bachelor’s degree required (communications or relevant degree preferred)
* 6+ years of experience in communications, marketing and/or PR (design/ad/creative background preferred), preferably with CPG / functional communications
* Experience working with and managing agencies
* Comfortable in working with senior executives and in dealing with confidential and sensitive information
Preferred Qualifications:
* Strong communication and writing skills, both written and verbal including speechwriting, video scripting and video production management - particularly under tight deadlines and through an employee consumption lens
* Reputable leader who takes the time to build relationships and instill trust within the function
* Strong understanding of regional and national media around the world; International consumer media experience a plus
* Solid experience using digital and social media as a lead and integrated element in generating press coverage
* Experience with issues / crisis management
* Needs to be confident leading others internally (within GFG and cross-functional), externally (agency) - Recognize when to take charge, roll up sleeves, council, seek support from subject matter experts
* Must have ability to think and act independently, using sound judgment, in an environment that is often ambiguous and dynamic - ability to make decisions, the right tradeoffs and delegate is critical for this role
* Ability to nfluence leaders while maintaining grace under pressure
* Ability to translate business and marketing driven copy into a communication targeted for a broader audience to digest
* Ability to manage projects and others, prioritize, multitask, adapt and work well in a fast-paced, deadline-driven environment
