at GE HealthCare in Chicago, Illinois, United States
Job Description
Job Description Summary
Do you have a passion for marketing, and a drive to excel in the healthcare industry? We are looking for well-rounded, motivated, and hardworking 2024 college graduates to join GE HealthCare’s Marketing Development Program (MDP) in Chicago, IL. The program is designed to develop graduates who have a passion for a marketing career in healthcare.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Job Description
Program Overview
The program consists of four core rotations (6 months each) that will span multiple teams within the U.S. & Canada (USCAN) Strategy and Marketing organization. You will gain first-hand experience working alongside mentors on real-life projects, develop critical skills to jump-start your career, and build a network by collaborating with company leaders and teams across the organization. You will have the opportunity to learn how each team operates and will become fluent in their respective tools and processes and gain a broad experience in key marketing strategies and tactics, by developing customer-centric marketing programs.
Once the four rotations have been successfully completed, strategic employment opportunities exist for you within GE HealthCare’s USCAN marketing organization.
Rotation Overview
Each rotation is intentionally designed and offers a range of engaging learning experiences, including cross-functional assignments, leadership opportunities, career planning, and networking.
Potential Rotation Experiences:
Digital Marketing
+ Develop multi-channel marketing strategies that produce measurable results.
+ Marketing strategy and activation, creative and copywriting, email marketing, and digital automation.
Product Marketing
+ New product introduction (NPI) launch and IB campaigns, competitive analysis, portfolio planning, demand generation, nurture campaigns, enterprise marketing, market plan creation including market size and share analysis.
+ Content marketing, industry and marketing knowledge, competitive analysis and benchmarking, strategy and execution, market disruption techniques, channel marketing.
Strategic Insights and Competitive Intelligence
+ Understand and size the relevant market, needs and differentiators, identify strategies to win, and build programs and initiatives to be successful.
Strategic Customer Solutions Marketing
+ Develop & execute go-to-market strategies. Partner with product marketers to develop product positioning messaging for specific customer segments. Identify key customer requirements and work with product teams to ensure they are understood and incorporated into products/solutions.
+ Value proposition fundamentals, evidence generation, customer research, competitive intelligence, regionalization, messaging.
Qualifications:
+ Bachelor’s Degree in Marketing/Business (completing in May/June 2024)
+ Target majors include Marketing or Business
+ GPA of 3.0 or higher (on a 4.0 scale)
+ Relocation required to Chicago, IL for the 2-year program
+ Marketing internship experience
+ Leadership roles on campus
+ Involvement in Marketing/Business organizations, extracurriculars or volunteerism
+ Interest in developing a marketing career within the healthcare industry
Desired Characteristics :
+ Thrive in a fast-paced, dynamic environment
+ Excellent communication skills and inquisitive nature
+ High learning agility and high adaptability
+ Willing to learn and experience different functions/knowledge. Open and proactive to share and exchange
+ Leadership qualities and collaborative work style
+ Strong analytical skills
+ Proficient with Microsoft Office, including Word, Excel, and PowerPoint
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Additional Information
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer (https://www.eeoc.gov/sites/default/files/2022-10/22-088\EEOC\KnowYourRights\10\20.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Relocation Assistance Provided: No
