Director, Consumer Insights & Analytics, Marketing Analytics - 863385

at Kimberly-Clark Corporation in Chicago, Illinois, United States

Job Description

Director, Consumer Insights & Analytics, Marketing Analytics




Job Description

Director of Insights & Analytics, Marketing Analytics

Location: Chicago, Illinois


Relocation Assistance Provided!


Position Summary

Are you passionate about elevating brand marketing strategies to deliver better consumer experiences? Do you love finding ways to make marketing more effective and efficient? Then we want you to join us in this exciting opportunity to chart the future of how we measure and optimize our North America marketing investment, using your expert analytical skills and leadership ability to engage diverse perspectives and transform how we make decisions at Kimberly-Clark.


With your deep expertise in marketing analytics and measurement, as the Director, Consumer Insights & Analytics of Kimberly-Clark North American (KCNA) Marketing Analytics, youll lead a capabilities team in creating and implementing world class marketing measurement that will guide growth-minded decisions and further a data-driven culture. Your team will identify and create cutting edge marketing measurement tools, investigate deep strategic questions, influence and empower decisions across long-term and annual business strategies, predict sales growth and help drive marketing investment optimization.


As an influential strategic business leader, you will build strong partnerships across the KCNA business including serving as a marketing analytics expert with senior leaders, marketers, finance analysts and other key stakeholders. You will provide leadership and feedback in the development across a range of Insights & Analytics agenda of standards and capabilities.


In this role, you will:

  • Provide strategic leadership in the development and execution of marketing analytics capabilities to measure and drive optimization of KCNAs marketing investment.

  • Bring best-in-class capability building vision to lead marketing performance and measurement ecosystem from diagnostics, to leading indicators, to business impacts, and including holistic measurement of Retail and National Media.

  • Set future state roadmap to enable evolved marketing performance measurement (e.g., Return on Investment (ROI)).

  • Manage and inspire a high-performing team of capability builders, fostering a culture of innovation, collaboration and professional development.

  • Collaborate closely with cross-functional teams to align marketing analytics capabilities with broader business objectives, fostering collaboration and effective decision-making.

  • Collaborate with third party vendors and data science teams to develop and deploy cutting-edge models, predictive analytics and other data-driven solutions to enhance marketing strategies and measure investment.

  • Lead/oversee development of KCNA meta-analyses and develops best practices across brands.

  • Train and drive best practices in the consistent application of marketing analytics across the KCNA organization.

  • Establish and deploy processes to monitor key performance indicators (KPIs) and metrics to track the effectiveness and efficiency of marketing investments.

  • Stay at the forefront of industry trends, best practices and emerging technologies in marketing analytics, data science, and digital marketing, providing thought leadership and strategic recommendations for continuous improvement. Challenges the status quo and...

    Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity

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Job Posting: 11456130

Posted On: Nov 15, 2023

Updated On: Dec 15, 2023

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