at Veralto in Richmond, Illinois, United States
Job Description
Imagine a world where everyone has access to clean water, safe food and medicines, and trusted essential goods.
That is the tomorrow Veralto is creating today. Veralto is a $4.8B global leader in essential technology solutions. Our industry-leading companies are building on a long-established legacy of innovation and customer trust to create a safer, cleaner, more vibrant future. Veralto’s Water Quality companies-Aquatic Informatics, ChemTreat, Hach, McCrometer, OTT HydroMet, Sea-Bird Scientific, Trojan Technologies, and XOS-help customers manage, treat, purify, and protect the global water supply, from municipal and wastewater treatment facilities to lakes, rivers, watersheds, and oceans. And our Product Quality and Innovation companies-Esko, Linx, Pantone, Videojet, and X-Rite-help protect the world’s food, medicine, and essentials by enabling customers to track and authenticate the billions of goods that travel the global supply chain every day.
Veralto is headquartered in Waltham, Massachusetts, with 300+ locations worldwide. Our global team of 16,000 associates is guided by the Veralto Enterprise System and united by a powerful purpose: Safeguarding the World’s Most Vital Resources.
WHO WE ARE:
About Pantone
Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools, such as Pantone Connect. The Pantone Color Institute provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone Licensing helps brands differentiate their products and attract new audiences. Pantone Lifestyle brings color and design together across apparel, home, and accessories. Learn more at http://www.pantone.com and connect with Pantone on Instagram, Facebook, Pinterest, and LinkedIn.
WITHIN YOUR TEAM
Pantone is looking for a Senior Content Manager to work across our digital portfolio, including Pantone.com and our digital applications. Our team is rapidly innovating to evolve and define the future of our brand. We are building the intersection of digital and experiential marketing to help achieve our mission.
What You’ll Do:
The Senior Content Manager reports to the Senior Director of Strategy and Digital Operations and will work with a team of agencies, curators, and freelance writers to develop and execute our digital content strategy. This role is a vital part of creating content across our entire ecosystem.
As Senior Content Manager, you will leverage your experience as an imaginative storyteller who has a true love for all aspects of design and work closely with cross-functional teams and agencies to develop and implement, thoughtful, relevant, and trending digital content that will help Pantone reach its strategic business objectives.
You will be a hands-on and involved creative leader, exhibiting a high level of leadership in communication, emotional intelligence, and have a strong business-driving acumen. You will use your extensive design and content expertise as you influence other cross-functional leaders and team members. You will be responsible for developing and executing thought-provoking content that generates demand for Pantone products and services, enhances brand awareness and engagement while safeguarding our beloved brand, and deepen our understanding and relationships with our customers. You are analytical, and you take a data-driven, results-oriented approach to storytelling. With the guidance of the Senior Director of Strategy, you will turn commercial and marketing priorities into compelling and engaging brand-right stories.
This position is responsible for (1) developing and executing frameworks and content strategies that fuel both short-term and sustainable long-term growth, (2) working closely with Pantone’s product and regional teams to create content that drives growth in global markets, and (3) monitoring and analyzing content performance to serve as a feedback loop for future content creation.
WITHIN YOUR ROLE, YOU WILL:
+ Collaborate and execute the content development strategy while maintaining the content calendar to ensure a steady stream of thought leadership, case studies, press releases, web copy, and blog posts that inform and delight Pantone audiences
+ Monitor and analyze Content performance, using data and insights to evaluate effectiveness and identify areas for continuous improvement and facilitating data-driven decision-making. Work closely with data teams to develop comprehensive dashboards and reporting frameworks to track the effectiveness of customer initiatives across web, marketing, and digital. Partner with e-commerce teams to translate customer trends, insights, and segmentation data into actionable content strategies
+ Collaborate with internal (business stakeholders, cross-functional teams, subject matter experts) and external teams (content writers, agencies) to drive the strategy, planning, and execution of initiatives, taking a strategic role in owning and driving content to produce results
+ Collaborate with visual, design, and digital marketing resources to facilitate smooth handoffs from the content development teams to content activation teams
+ Partner closely with cross-functional teams (Channel, Regional, Product) to articulate Pantone’s brand, support strategic initiatives, and identify new content initiatives and improvement areas that will drive optimal engagement and conversion rates across various digital platforms and touchpoints
+ Act as a final proofreader and editor of content meant for external consumption, ensuring consistency in quality, depth, and confidence in writing style, brand-level tone of voice, and SEO effectiveness
+ Executing content development projects as capacity allows (long-form, short-form, video, press releases, case study development, web copy, etc)
+ Have a finger on the pulse of current culture and stay current with the latest design trends and technologies and provide thought leadership to the organization
YOUR EDUCATION AND BACKGROUND EXPERIENCE WILL INCLUDE:
+ Fashion, design, or trend experience preferred
+ At least 6-8 years in a content marketing, content management, and/or content writing role (preferably in fashion, design, or an agency environment)
+ At least 2-4 years leading other content team members or agencies
+ Experience with Contentful or other content management systems.
+ Bachelor or Master’s degree in a relevant field, ideally Journalism, Creative Writing, Marketing, or equivalent
+ Experience in digital transformation a plus
+ Experience developing and editing long-form thought leadership pieces, short-form blog posts, and technical case studies
+ Significant experience acting in an editorial and proofreading capacity.
+ An online portfolio of relevant work
+ Digital-media savvy
WE ARE LOOKING FOR A PROFESSIONAL WHO:
+ Is a self-starter that is motivated, passionate, and results-focused
+ Has a strong eye for business and willingness to jump in to work side-by-side with the team to get things done
+ Possesses exceptional project and time management and communication skills
+ Is highly comfortable with fast-paced and matrixed environments with the ability to articulate design concepts and strategies to gain buy-in across diverse stakeholders
+ Has the abilit
