at Marriott in Springfield, Illinois, United States
Job Description
Additional Information Remote position.
Job Number 24037068
Job Category Sales & Marketing
Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States
Schedule Full-Time
Located Remotely? Y
Relocation? N
Position Type Management
JOB SUMMARY
The Senior Manager, Marketing Program Integration is responsible for leading marketing training, education and communications strategy for property marketers and stakeholders, delivering speed to market for this rapidly evolving discipline. The Senior Manager will focus on onboarding, upskilling, and retaining talent within the property marketing discipline and will identify opportunities for development of new educational resources, partnering closely with Learning & Development and other corporate teams. This position provides cross-discipline support and connectivity across field marketing operations. This manager supports the planning, monitoring and execution of field marketing operations. Responsible for development, launch, and execution of special projects that support critical business objectives
CANDIDATE PROFILE
Education and Experience
Required:
+ 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years’ experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.
OR
+ 4-year bachelor’s degree in Marketing, Public Relations, Business, or related major; 2 years’ experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
CORE WORK ACTIVITIES
Marketing Support
+ Lead marketing education and communication strategy and manage key marketing communication vehicles such as webinars, emails, newsletters, conferences etc.
+ Partner with Learning & Development on marketing trainings such as Marketing Unlocked and the Marketing Learning Journey.
+ Identify gaps and areas of opportunity for educational resources that support property marketing efforts and maintain existing resources.
+ Own strategy and content for Marketing Central.
+ Support the planning, monitoring, and execution of field marketing operations, to include coordinating with external partnerships, developing project plans and dashboards, and supporting marketing leaders in the creation of guidance/directives that drive organizational performance.
+ Develop, launch, and execute special projects that support critical marketing business objectives.
+ Conduct qualitative and quantitative data analysis to support consumer operations decision-making and the execution of enterprise initiatives.
+ Support in planning high-priority internal and external stakeholder meetings to support stakeholder alignment and business decision-making.
+ Support corporate campaigns that enhance the company’s reputation within the local and regional communities.
+ Plan and execute critical partnership initiatives and priority stakeholder meetings.
+ Generate presentations and reports as needed for stakeholders and stakeholder meetings.
+ Partner with marketing leaders for escalations, training and support, as well as sharing industry best practices.
+ Manage relationships and partnerships with internal and external partners, as well as third-party vendors.
+ Develop and present marketing recommendations to marketing leaders and other key stakeholders based on key insights gathered from reporting and audits.
+ Maintain up-to-date knowledge of leisure, group, business transient, and ancillary hospitality business, property sales and operations, and associated challenges from the marketing perspective.
+ Apply and leverage corporate marketing and digital programs, platforms, and tools to accomplish marketing goals.
Project Management
+ Research and analyze projects, answer questions related to projects, and perform project cost analysis.
+ Plan and execute strategic initiatives and planning for marketing practices.
+ Partner with department leaders to successfully onboard new practices and grow existing practices.
+ Prepare special projects reports as they arise.
+ Create and maintain project schedules
Additional Responsibilities
+ Use computer software applications (e.g., Microsoft Office, Excel, PowerPoint, Smartsheet).
+ Complete other reasonable duties as requested by leadership.
MANAGEMENT COMPETENCIES
Leadership
+ Adaptability – Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
+ Communication – Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
+ Problem Solving and Decision Making – Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
+ Professional Demeanor – Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
+ Building and Contributing to Teams – Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
+ Driving for Results – Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
+ Planning and Organizing – Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and verify work is completed.
Building Relationships
+ Coworker Relationships – Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
+ Customer Relationships – Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
+ Global Mindset – Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and verifies employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
+ Talent Management – Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
+ Applied Learning – Seeks and makes the most of learning opportunities to improve performance of self and/or others.
+ Business Acumen – Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
+ Technical Acumen – Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
+ Basic Competencies – Fundamental competencies required for accomplishing basic work activities.
+ Basic Computer Skills – Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
+ Mathematical Reasoning – A
