at Staffmark Investment LLC in Mettawa, Illinois, United States
Job Description
Long term Contract- 6 month contract (with possibility to extend)
Consumer Media Manager
Hybrid Position- Northern Suburbs -3 days on-site, 2 days work from home
Our global pharmaceutical client located in the Northern suburbs is looking for a Consumer Media Manager to partner with brand teams to set paid media strategies, determine advertising channels and establish media spending by channel.
The Media Manager will work across all areas of the organization to communicate media strategies, plans, and results for both consumer and professional media. Working with our media agencies of record, you will develop and execute strategic media plans for a set of brands/indications. You should have experience in uses of traditional and digital media channels, as you're expected to conceive, plan and execute winning, innovative media solutions across various products consistent with each brand's business strategies.
Specifically, you will be responsible for the development and execution of all media activities under your assigned brands/indications and identifying target audience and ideal channels to reach our target. Duties include working with our media agencies to identify and recommend media outlets that fit the target audience, implementing the schedule via the agencies, disseminating media flowcharts, and managing media billing and finance process. You will provide POVs and white papers and make presentations to the Marketing teams as well as to cross-functional teams.
RESPONSIBILITIES:
Media Strategies and Planning
Ensure all media strategies ladder up to and deliver on the brand business goals and objective
Ensure media strategies are strong and push brands toward results
Ensure each plan has innovation, test & learn component
Push the envelope for ways to bring creativity and innovation to the media plans
Work with the media agency to translate media strategies into tactics
Consistently demonstrate offline and online subject matter expertise and ability to change course easily
Media Buying and Buy Stewardship
Ensure media agency teams come with great ideas, strong executions, efficiencies and effective measurement to meet brand business objectives
Manage and implement approved media plan ensuring flawless execution and all deadlines are met
Review vendor consideration set with the agencies
Brand/Agency Management and Collaboration
Develop and maintain effective day-to-day relationships with Marketing teams and our agencies of record
Thorough understanding of brands/indications business and important facets
Coach, mentor, motivate agency personnel
Collaborate with internal cross-functional partners on shared business goals and projects
Media Administration
Ensure internal and agency teams are adhering to planning process, policies & procedures
Ensure all Media budgets are met and constantly monitored
Ensure all weekly/monthly/quarterly reporting is received and shared internally in a timely fashion
Participate in media agency feedback surveys as well as performance review meetings
Review business documents and ensure accuracy
Competitive Tracking and Analysis
Tracking/monitoring media activity, including competitive analysis
Disseminate competitive reporting to brand teams and data analytics group
REQUIREMENTS:
College degree with 5-8 years of Paid Media experience working across several aspects of media (TV/offline, digital, programmatic, social, etc.)
Prior media agency experience is a must.
Experience with media in the Pharma industry is a plus.
Must be able to determine brand's media goals, strategies, tactics and provide recommendations to internal stakeholders
Experience with digital... For full info follow application link.
Staffmark Group is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact us. Pro Staff is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.
All employees are directed to familiarize themselves with this policy and to act in accordance with it. All decisions with respect to employment matters and other phases of employer-temporary employee relationships will be in keeping with this policy and in accordance with all applicable laws and regulations.
