Assistant Director for Marketing and Communication

at Illinois State University in Normal, Illinois, United States

Job Description

The Assistant Director is responsible for

1. Inclusive Marketing: Develop and implement inclusive marketing strategies using market research and student assessment. social and collaborative programs in the areas of antiracism, equity, and justice and supporting assessment of these programs.
2. Publication and Promotional Development: Oversee branding and promotional material development to serve department-wide needs including news stories, calendar events, newsletters, and presentation materials.
3. Social Media and Technology Management: Manage and develop website. Oversee all social media accounts. Develop innovative social media plans and use analytics to inform future marketing strategies.
4. Administration: Supervise one or more undergraduate staff. Prepare annual marketing budget. Oversee department’s marketing materials and equipment. Serve as a member of the department's professional staff team.
5. Outreach: Coordinate outreach events that pertain to the department’s visibility needs on campus and in the community.

University Benefit Highlights:

• Health, dental, vision, and life insurance
• Tuition waiver benefits are available to staff as well as their eligible dependents.
• Paid holiday/administrative closures during Thanksgiving and Winter Breaks
• Paid vacation and sick time
• Retirement and supplemental retirement
• For more University Benefit information: https://hr.illinoisstate.edu/benefits/ 
• Information regarding eligibility for participation in the State Universities Retirement System and the State of Illinois Group Insurance program can be reviewed here https://hr.illinoisstate.edu/benefits/insurance/