at The College Board in Springfield, Illinois, United States
Job Description
Stakeholder Engagement and Media Manager(California)College Board - Communications
Location: This is a fully remote role based out of CALIFORNIA.
Type: This is a full-time position
This position requires that the candidate selected live in California. Spanish language fluency is highly desirable.
About the Team
The Communications and Marketing (CM) team is responsible for overseeing the organization's communications and marketing efforts to grow the organization's three highest priority areas: AP, SAT Suite, and BigFuture. Communications is a close-knit, dedicated team of 25+ individuals with a successful track record of promoting the work of College Board to a wide range of audiences including students, parents, educators, policymakers, the media, member organizations, and staff.
About the Opportunity
College Board Media Relations is seeking a Stakeholder Engagement and Media Manager to develop and execute community engagement and media activities in California and other states, building greater collaboration with key audiences around College Board college readiness and career planning programs. The focus of the Stakeholder Engagement and Media Manager is the creation, execution, and evolution of a regional stakeholder engagement strategy. The objective is to ensure the right information is shared at the right time with key audiences who regularly influence and drive College Board services adoption among California school districts and education institutions.
As a Stakeholder Engagement and Media Manager, you will collaborate with two College Board teams in California who are responsible for driving customer adoption;State and District Partnerships, and Government Relations.
You will have primary responsibility for building strong relationships with legislative and advocacy groups; creating and executing a regional engagement and communications strategy for key California audiences of community groups, school districts, legislators, and policy makers. This important work will ensure College Board's California team has the talking points, fact sheets, briefing documents, and other information that will help identify, unblock, and accelerate College Board goals in California. You will continuously identify opportunities to help the California team engage widely, including among underrepresented groups.
In this role, you will:
Create, execute, and improve California engagement and media strategy (60 percent)
- Identify opportunities for College Board to proactively share and promote college readiness and planning programs to California audiences.
- Identify, develop, and maintain relationships with key stakeholders (community groups, key opinion leaders, and others) and create strategies to share regular updates on key California-relevant College Board services and offerings.
- Develop a comprehensive media list of key California outlets and influencers
- Influence diverse teams to create and maintain relevant content for California audiences.
- Collaborate with program strategic communications leads, program subject-matter experts, and the broader media relations team.
Support overall media relations operations, analysis, and measurement. (40 percent)
- Develop cohesive processes for engaging California media
- Collect meaningful metrics for media engagement and impact
About You
You have
- 7+ years' full-time communications experience with proven experience building meaningful relationships with legislative authorities and other influential educational leaders in California
- Experience in media relations, public affairs, and community outreach in California with proven track record in relationship building with advocacy groups, organizing community and engagement of stakeholder groups
- You have impeccable writing skills and a passion for learning, understanding, distilling, and communicating complex information in ways that engage a wide variety of stakeholders. You can leverage multiple channels to communicate clearly and compellingly and know how to target your presentation style, written or oral, to different audiences
- You have demonstrated experience managing complex, high stakes projects on tight deadlines, working both independently and collaboratively.
- You are a self-starter who thrives in fast-paced environments managing challenging, complex tasks
- You have Spanish language fluency
- Willingness and ability to travel at least 20% of the time
- Authorization to work for any employer in the USA
Goals:
- Identify and cultivate relationships with key California media outlets writing about education topics of interest to College Board, including print, digital, and broadcast outlets.
- Identify and cultivate relationship with key California education organizations in alignment with overall California strategic efforts, with an emphasis on underrepresented groups and parent organizations, with a focus on building broader awareness about College Board programs and developing resources that can serve as advocates for College Board programs.
- Develop a set of key metrics for measuring effectiveness of engagement activities with media and key stakeholders as defined above.
- Support College Board enterprise media strategy by ensuring California interests are accounted for and represented.
- Authorization to work for any employer in the United States
About Our Process
- Application review will begin immediately and will continue until the position is filled
- While the hiring process may vary, it generally includes: resume and application submission, recruiter phone screen, hiring manager interview, performance exercise and/or panel interview, and reference checks. This is an approximately 8-week process
About Our Benefits and Compensation
College Board offers a competitive benefits and compensation program that attracts top talent looking to make a difference in education. As a self-sustaining non-profit, we believe in compensating employees equitably in relation to each other, their qualifications, their impact, and the relevant market.
The hiring range for a new employee in this position is $85,000 to $125,000.College Board differentiates salaries by location so where you live will narrow the portion of this range in which you can expect a salary.
Your salary will be carefully determined based on your location, relevant experience, the external labor market, and the pay of College Board employees in similar roles. College Board strives to provide our best offer up front based on this criteria.
Your salary is only one part of all that College Board offers, including but not limited to:
- A comprehensive package designed to support the well-being of employees and their families and promote education. Our robust benefits package includes health, dental, and vision insurance, generous paid time off, paid parental leave, fertility benefits, pet insurance, tuition assistance, retirement benefits, and more
- Recognition of exceptional performance through annual bonuses, salary growth over time through market increases, and opportunities for merit raises and promotions based on increased scope of responsibility
- A job that matters, a team that cares, and a place to learn, innovate and thrive
You can expect to have transparent conversations about benefits and compensation with our recruiters throughout your application process.
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