at National Restaurant Association in Chicago, Illinois, United States
Job Description
The National Restaurant Association and National Restaurant Association Educational Foundation are proud to be part of a highly respected industry, providing hospitality, opportunity, and quality of life. Much like the industry we represent, we have a dynamic, diverse, and inclusive culture, grounded in trust, hospitality, collaboration, and innovation. These are the core values that inspire our work, and what we’re looking for in an experienced Director of Product and Growth Marketing for our industry-leading hospitality training products.
The learning products offered by the National Restaurant Association has certified millions of food service employees and provided best in class food safety, hospitality, and leadership training to food service businesses across the world. We provide our global audience with innovative, engaging training across multiple platforms, from textbooks to online resources to mobile applications, with a focus on both compliance-driven and career-development suites.
As an integral member of our Business Services Division, you will lead efforts to develop and manage marketing strategies for our hero brands ServSafe, ServSuccess, National Registry of Food Safety Professionals, and American Hotel and Lodging Educational Institute, including development and oversight of our go-to-market programs marketing operations and sales enablement. You will oversee outside agencies and vendors and collaborate on enterprise-wide campaigns and initiatives.
Ideal candidates bring a minimum 8-10 years of experience with B2B/B2C product marketing and growth management, including sales enablement and revenue operations. Position requires a creative and collaborative leader who brings outstanding strategic and forward-thinking and extensive knowledge of marketing best practices.
This role can operate from our Chicago or Orlando office, following our hybrid work structure with a required three days onsite, Monday - Wednesday and remote days Thursday and Friday.
The work you will do as part of our Business Services team, will positively impact our mission to inspire and develop industry professionals. We look forward to hearing from you!
We are proud to offer our team members comprehensive benefits, designed to support their financial, professional, and personal well-being. In addition to outstanding healthcare coverage (medical, dental and vision), competitive salaries, generous vacation and leave time, we offer a matching 401(k) plan, a unique collection of corporate discounts and memberships, as well as programs to support career and skills development, including coaching, learning and tuition assistance, and so much more.
Product Marketing
- Manage the product marketing organization team and budget.
- Define, manage, and execute comprehensive go-to-market strategies for new and existing product initiatives including audience definition, product positioning, message architecture, and launch strategy.
- Lead the strategy, planning, and execution of go-to-market plans working closely with Product, Sales and Digital leads.
- Ensure alignment on product positioning and message architecture across all channels including Digital Marketing, Sales, and Product.
- Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific KPIs.
- Define and operationalize the Product Marketing function.
- Establish and manage content strategy (collateral+ email campaign).
- Oversee marketing funnel along with their relevant KPIs such as CTR, CVR, and CPA.
Growth Marketing and Sales Enablement
- Develop the strategy, implement, and optimize comprehensive marketing initiatives and programs that create demand for our solutions.
- Own demand generation channels and be responsible for driving leads for the sales team to qualify and close; exercise a data-centric approach to implement metrics for measuring growth, market share, and company penetration.
- Build an underlying growth engine that operates at the intersection of data/science, content, storytelling, and creativity.
- Assess business requirements across segments, verticals, and channels to focus the enablement cycles in the most impactful areas in line with company objectives.
- Build world-class enablement programs, pushing conventional wisdom on levels of engagement and efficacy of enablement sessions.
- Measure and monitor the impact of learning initiatives and the enablement team holistically.
Revenue Operations
- Develop and execute revenue operations strategies aligned with the company's overall goals and growth targets.
- Collaborate with senior leadership to define key performance indicators (KPIs) and metrics that measure revenue generation, customer retention, and operational effectiveness.
- Identify opportunities for revenue optimization and process improvements across departments.
- Analyze and assess existing revenue-generating processes, identifying bottlenecks and areas for improvement.
- Design and implement streamlined processes that enhance the efficiency of lead generation, sales operations.
- Continuously monitor and adjust processes based on industry best practices and changing market conditions.
- Foster strong partnerships with Sales, Marketing, Finance, and Customer Success teams to ensure alignment and seamless information flow.
- Lead regular meetings to facilitate communication, share insights, and address operational challenges.
- Act as a bridge between departments, promoting collaboration and a holistic approach to revenue generation.
- Own the RevOps stack and drive the evaluation, strategic implementation, and maintenance of tools and technologies to drive efficiency, effectiveness, and scale. Create and continuously document strategic, process-driven standard operating procedures.
