at The Kraft Heinz Foods Company in Chicago, Illinois, United States
Job Description
Job Description
Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, including medical, dental and vision coverage, 7% 401(k) matching, Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees, an industry-leading total rewards package that emphasizes a high discretionary bonus.
*Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.
Get a peek into life here at Kraft Heinz through our Instagram and TikTok channels!Associate Director, Brand Communications - Heinz at a glance...
We are here to build and grow iconic brands and marketing is how we do that. The marketing function is the center of gravity for our organization and at the heart of where we make our decisions. As marketers, we seek to understand the consumer...really understand the consumer. We ask questions. We find answers. We take the extra step to work towards a vision for future success, while driving revenue and profit. As an Associate Director (AD), you will be at have a direct impact on this future success for the business, our brands, our consumers, and our people.
Associate Directors are leaders in our brands and businesses: You unearth opportunity to drive impact and turn ideas into actions. Your responsibilities will span across strategy, advertising, media, and agency management. This position is best suited for someone who is both strategic and creative, has a bias for action, a love for disruptive marketing campaigns, and excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals.
As the Associate Director, Brand Communications - Heinz, you will lead brand marketing campaign and communications for the iconic brand, Heinz. You will help push the limits on what the Heinz brand means to consumers and will find new ways for this brand to connect with consumers. You will work with and manage incredible creative talent, You will be responsible for thinking differently to drive breakthrough creative strategy that unlocks compelling brand ideas in the world, You will be responsible for inspiring others, internally and externally.What's on the menu?
Lead, manage, and develop a team of 3 direct reports to build and execute a comprehensive marketing communications strategy in service of brand growth.
Create breakthrough communications that will build brand equity and drive long-term growth for the business, including:
Partner with base team to translate strategic plan into clear communication priorities
Own creative brief for external collaborators
Manage end to end creative strategy, and ensure alignment with your understanding of the consumer and culture
Identify best creative territory/big idea for development
Drive agency discussion, owner of feedback to lead agency
Think strategically and holistically across full marketing mix, with specific focus and passion on emerging platforms
Approve research framework for creative development
Drive strong collaboration with brand partners, central marketing excellence, consumer insights, sales, finance, and agency partners to take creative ideas & activations from concept to reality.
Lead discussions during presentations with business unit and marketing senior leadership, and champion bold and breakthrough ideas at the most senior levels of our organization.
Lead full cross-agency team (creative, social, media, PR) to bring ideas to life and extend campaign across relevant channels, including hands-on management of social media team, engaging the brand in culture. Responsible for delivering creative work and activations on time and on budget.
Develop a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy; identify areas of opportunity to deepen understanding and partner with insights leads to answer.
Analyze data to develop strategies and assess in-market results to drive business objectives; develop learning agendas to drive continuous improvement in our advertising efforts.Recipe for... For full info follow application link.
It is the continuing policy of The Kraft Heinz Company to afford full equal employment opportunity to qualified employees and applicants, regardless of their race, color, religion, sex, national origin, age, physical or mental handicaps, military or veteran status, sexual preference, or any other protected condition or characteristic in conformity with all applicable federal, state, provincial and local laws and regulations.
Final candidates must be legally authorized to work in the United States without Company sponsorship. Exceptions requesting work visa sponsorship will be reviewed on a case to case basis.
