at Kimberly-Clark USA, LLC in Chicago, Illinois, United States
Job Description
Associate Director - Social Media
Job Description
Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, youll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, youll help us deliver better care for billions of people around the world. It starts with YOU.
Kimberly-Clarks North American brands have invested nearly 30% more on social media in the last year alone. Because of that, were looking for a social-first leader with a successful track record of growing and managing a social media agenda for large brands. The Associate Director of Social Media will own social strategy development, setting best-in-class standards across the North American business and input on the creative development of our brands social presence from a campaign, always-on and agile cultural moments.
In this role:
- Serve as KCNA enterprise expert in social marketing
- Partner with brand teams to define approaches and content plans in the social space, to support of brand growth strategies.
- Deliver relevant cultural and social platform insights to support brand presence and maximize relevance with consumers
- Support brands and social agencies to maximize talent, relationships, and performance
- Partner with Paid Social and Integrated Media leads from KCNA and Media Agency to define and measure standards of excellence in execution specific to social platforms
- Support brands in developing the most relevant and compelling fit for platform content to drive equity, engage consumers, and build cultural connection and relevance for KCNA brands
- Partner with Influencer capability leads to ensure seamless access, management of the creator community and drive content deployment at scale
- Drive future ready strategies and tactics in social activation, including via social commerce opportunities
- Establish and lead approach to leveraging insights via social tools; translate the insights into real-time activation ideas / execution to deliver brand objectives.
- Determine approach to monitor &...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
