at CDW LLC in Chicago, Illinois, United States
Job Description
The Product Manager drives revenue through the integration and development of products within the CDW portfolio. This individual keeps current of the market and understands how to create opportunities around core products. In addition, the Product Manager works with partner development management to secure COOP funding to support marketing activities, maintain part numbers within the product portfolio and works closely with segment leaders to develop customer segment focus and product leaders to define solution. The product manager oversees products, processes, projects and campaigns.
Key Areas of Responsibility
Grow revenue and overall profitability for the assigned product category
Manage product, promotion, price, competitive positioning and sales awareness
Maintain expert knowledge in a product portfolio as the subject matter expert
Develop marketing plans for their product portfolio
Maximize sales revenue, profit and vendor co-op for specific product categories through strategic planning and marketing
Recommend pricing strategies, monitor competitive activity, oversees product information and identifies customer needs
Interface with vendors to develop or enhance the marketing of product(s) or product line(s), and manage Co-op and MDF funding
Manage SKUs per product categories
Optimize catalog and E-commerce merchandising strategy for the category
Identify key emerging technologies and partners within the category
Forecast sales volumes, run product forecasts and proactively manage measurable category goals
Analyze industry information to identify opportunities and strategies to increase vendor partner sales within CDW
Build and maintain successful relationships with partners and act as the liaison and escalation point between CDW and the vendor
Create annual Business plan for the respective category
Align and communicate with Segment marketing
Responsibilities
Approve content for respective manufacturer ads
Prepare sales training
Prepare category summaries, category reviews and market share reports on monthly/quarterly basis
Watch pricing for specific product categories, along with monitoring rebates and promotional offers
Secure industry research
Minimum Qualifications
Bachelor's Degree OR 4 years CDW PPM experience
5 years' experience in Merchandising, Product Management, Category Management, or Marketing
Other Required Qualifications
Proven track record in marketing product lines with the ability to manage products through their lifecycle, customer engagement scenarios, and product positioning issues
Strong understanding of the dynamics of cross-functional teams, with the ability to creatively problem solve
Demonstrated ability to work independently with little direction
Excellent verbal and written communication skills with the ability to effectively interact and present to all stakeholders including senior leadership
Demonstrated financial and analytical skills
Successful history of building and maintaining internal and external partner relationships at all levels
Working knowledge of WinPurch, Pricing Matrix, FileMaker, Attribute Editor, SPS, CoreMetrics, ProClarity , Microsoft Office Suite.
Preferred Qualifications
MBA
Product Management background
Technology industry experience
CDW is an affirmative action/equal opportunity employer committed to a diverse and inclusive workplace.
