at TouchTunes Music Company, LLC in Schaumburg, Illinois, United States
Job Description
Senior Marketing Analyst
New York, NY or Schaumburg, IL (50% Remote 50% Onsite)
TouchTunes invites an energetic Marketing Analyst to join our marketing team, to help unlock the power of our tremendous data assets as we grow our fun and exciting business.
In this role you will work closely with the CMO and department heads, to support and enable the marketing team with analytical tools, reporting, and expertise. You'll play a pivotal role by designing and evaluating experiments, conducting ad-hoc analysis, and by setting up processes for regular reporting and enabling teams to be self-sufficient. Your work will directly inform both high level strategy and detailed optimization on a daily basis, as we ramp up TouchTunes marketing, to grow the #1 network of connected digital jukeboxes and the mobile app used by millions every day to play music
This role initially reports directly to the CMO, with responsibility for supporting and enabling paid and organic, B2C and B2B marketing channel managers with analytics and reporting to help us set targets, optimize campaigns, and measure our progress as we grow consumer MAU, B2B Sales, and revenue.
TouchTunes is the world's largest in-venue interactive music and entertainment platform, with our connected jukeboxes featured in over 65,000 locations globally. Our music experience inspires emotional connections in shared spaces, enhancing the way people interact with each other and their environment. Millions of songs are played daily across the TouchTunes network, with our popular mobile app driving the vast majority of plays
What your day-to-day looks like:
Accountable for analytics and reporting dashboards to track campaign performance for B2B and B2C marketing channels
Provide insights on how TouchTunes brands can optimize investment mix and levels by tracking and benchmarking relevant KPIs
Elevate our analytical tools, and implement best-in-class process and practices
Design and evaluate experiments and A/B tests from top to bottom of the marketing channel
Derive insights and communicate findings
Support strategic planning processes with objective goal setting and assessment of performance against targets
Continually improve our data and mar-tech stack, understanding and updating our tracking, attribution and reporting to measure results, insights and actionable recommendations, for web, iOS and Android, in a changing privacy landscape.
Partner with internal finance, analytics, BI, and product teams
Apply AI and automation to increase innovation, productivity and efficiency.
What you bring to the table:
Bachelor's Degree in statistics/data analytics, accounting/finance, marketing or economics including quantitative course, CS, engineering, or other related field
3-5 years experience in marketing analytics or financial analytics, ideally with 2+ years experience in web or mobile app marketing analytics
Strong experience in analysis and reporting using Excel, SQL Google Analytics, Tableau or similar BI tools, Mixpanel, Amplitude or similar tools, Branch, Appsflyer, Adjust or similar MMPs
B2C, especially consumer mobile app industry experience strongly preferred
B2B experience preferred (for example at a marketplace business serving both consumer and small business)
Expertise supporting paid marketing teams, including evaluating ad campaigns on Google, Meta, TikTok and other ad platforms, and with MMPs such as Branch or Appsflyer
Experience modeling and measuring impact on non-paid marketing channels, including CRM, SEO, and/or social media preferred
Experience with TV, radio, or podcast advertising as "brand-formance" channels a plus
Experience with product or landing page A/B testing, and Appstore optimization
Proven ability to synthesize data & results, identify trends & key findings, and communicate succinctly to senior or junior audiences
Good sense of humor to carry us through tight deadlines
An analytical mind with love for statistics & math
Technical aptitude, to understand the data infrastructure and help fix it when it breaks
Comfort with ambiguity and change, excited to figure out how to measure things that are difficult
Organized and able to juggle many projects at once
Willing to challenge the... For full info follow application link.
TouchTunes is an Equal Employment Opportunity / Affirmative Action employer. TouchTunes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
