at Potbelly Sandwich Works, LLC in Chicago, Illinois, United States
Job Description
Manager, Social Media Chicago, IL
$85-100k plus bonus
Fully Remote in the United States, but candidate must reside in a Potbelly market, with preference for Chicago, IL
Potbelly Sandwich Shops, where Good Vibes and Great Careers are a way of life! Come Build the Potbelly Nation with us.
Potbelly got its start in 1977 as a small antique store that turned into a lines-out-the-door neighborhood sandwich shop. Before you knew it, we were serving up delicious food in a fun environment at more than 400 shops across the United States.
We continue to wake up every day with one goal: Make people happy through good vibes and delicious craveable food. Put those awesome ingredients together, and there's no telling what we'll cook up next!
Medical, Dental, Vision, Domestic Partner Benefits, Spouse & Children Benefits, 401k with a match, Flexible Spending Account, Paid Time Off, Incentive Bonus Plan, Paid Holidays, Short-Term Disability, Long-Term Disability, Life/AD&D Insurance, Home office allowance, Cell phone allowance, Internet allowance, mileage reimbursement, AMEX travel card provided.
Job Title: Manager, Social Media
Department/Function: Marketing
Location: Support Center
Reports to: Sr. Director, Brand Marketing
Travel Requirements: Rarely
GENERAL DESCRIPTION
The Manager of Social Media plays a critical role in leading the social strategy, social voice and social engagement for the brand. This role will require a storyteller who is up-to-date on the latest social media trends as well as new platforms and features, engaging and connecting with the company's core audience. A successful candidate will have a deep understanding of social media, someone with a proven-track record of planning, delivering and reporting on a range of social media campaigns, across various social platforms and successful demonstration of building the organic social footprint for the brand. This individual will have a proven track record of creating and deploying engaging content that drives measurable results for the brand. The ideal candidate will have a deep understanding of social media with an emphasis on Facebook, Instagram, Twitter, TikTok and YouTube, and proven experience actively nurturing communities to produce brand converts.
This position reports to the Sr. Director of Brand Marketing.
Potbelly looks for creative, innovative and results oriented individuals who thrive in a fast-paced environment. Our marketing professionals need to demonstrate strong analytical skills and an ability to flex with changing needs. Our marketers are team players, comfortable with ambiguity and passionate about delivering results. Strong communication skills, both written and oral, are paramount for the position. The position will require cross-functional interaction and will give exposure to all aspects of a growing business.
FOCUS / RESPONSIBILITIES
Develop an effective Social Media Strategy to build brand awareness
Plan, manage and execute social media vision to drive brand discovery and customer engagement via social media channels and team partnerships (i.e. influencers, cross-site events)
Produce high-quality written and visual content tailored to each platform
Regularly visit Potbelly shops to capture impactful images to aid creation of engaging content.
The ability to create graphics using various software tools
Monitor the company's brand on social media plus replying to comments and fielding customer service issues
Work with business partners and other key stakeholders to design and carry out brand social activity, ranging from editorial calendar development, to mining insights for input into social content briefs, and direct engagement with customers, fans, and followers in-channel
Work in partnership with creative team to develop best-in-class social content. Collaborate with creative team to progress and sharpen the Potbelly's brand voice across all social channels.
Work directly with publishers to understand their best practices for application and the advancement of brand's social effectiveness
Communicate regularly with internal stakeholders and teams to develop and apply learnings over time
Maintain deep understanding of social media metrics and data analysis and ownership of data touchpoints
Provide thought leadership and guidance for social media best practices such as content publishing guidelines, KPI benchmarks, and channel growth strategies
Complete understanding of brand voice to develop appropriate copy and reactive responses across all social media channels
Partner with cross-functional teams to ensure that social media and influencer partnerships are aligned with business objectives, including audience and growth... For full info follow application link.
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.
