at The Kraft Heinz Foods Company in Chicago, Illinois, United States
Job Description
Job Description
The Lead, Brand Activation & Partnerships for our Distribution & Market Expansion teamis a newly created role dedicated to leading bringing our brands to life through our distribution partners, independent operators and growing hospitality groups, all priority growth channels and customers for the Away From Home (AFH) Business Unit (BU). This role is essential in developing clear strategic channel priorities, implementing structured marketing activation and go-to-market plans, and developing external relationships/partnerships to advise and drive our AFH objectives forward.
We have aligned and dedicated specific resources to support current and accelerate new, high impact critical initiatives for this channel and with that brings high transparency and high expectations. This role provides a unique opportunity to highlight our portfolio of #1 brands, some of the most iconic brands in the world, on a national level, diving deep with big customers and providing high-impact experiences to our consumers.
The Lead, Marketing Brand Activation & Partnerships- Lead, Distribution & Market Expansion will have direct interaction with cross-functional activities including AFH Leadership, Consumer Insights, Sales, Brand Marketing, Operations, Research & Development, and Finance, resulting in strengthened marketing fundamentals and a comprehensive approach to driving business growth. This role also interacts with customer and industry partners, developing direct relationships to effectively drive the marketing agenda and support the overall customer strategy.
Primary Responsibilities
Lead team of three (3) to drive our marketing strategy and brand activations through distribution partners, independent operators and high growth hospitality groups
Deliver impactful marketing activation strategies & execution for the biggest brands in our portfolio in-restaurant, E-commerce, our distribution partners and hospitality/restaurant groups
Growing strategic brand partnerships to deliver business growth and brand share/equity goals
Collaborate closely with brand marketing teams to translate business and brand goals into strategy & execution
Develop a network of close relationships with senior level customers and industry partners
Team up with Sales and Culinary teams to create and close business opportunities
Leverage consumer, operator, and chef insights to create channel strategies and customer selling stories
Hire, train, and develop high performing marketing team with tangible business results; a net exporter of talent
Qualifications:
Advanced experience in multi-channel marketing, product management, brand management; Foodservice experience a plus but not required.
Experience leading direct reports with demonstrated ability to develop and empower established teams.
Experience developing external relationships with senior executives with ability to influence decision making to drive initiatives forward.
Experience leading a P&L and Strategic Initiatives for a business.
Ability to persuade and build coalitions and credibility across organizations.
Self-starter mentality with a positive attitude to make a difference each day.
Adapt to changes in business, customer, and consumer needs.
Pro-active problem solver, with the ability to assess an issue and develop action steps for resolution.
Able to work as part of a matrix, with an ability to collaborate cross-functionally towards a common goal.
An impeccable ability for balancing creativity with business needs, inspired by the "now and next" and keeping the consumer at the center of the work.
Strong numerical and analytical experience with ability to interpret quantitative data and perform detailed trend analysis applying raw volume data.Location(s)Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact .
It is the continuing policy of The Kraft Heinz Company to afford full equal employment opportunity to qualified employees and applicants, regardless of their race, color, religion, sex, national origin, age, physical or mental handicaps, military or veteran status, sexual preference, or any other protected condition or characteristic in conformity with all applicable federal, state, provincial and local laws and regulations.
Final candidates must be legally authorized to work in the United States without Company sponsorship. Exceptions requesting work visa sponsorship will be reviewed on a case to case basis.
