at Kroll, LLC in Chicago, Illinois, United States
Job Description
In a world of disruption and increasingly complex business challenges, our professionals bring truth into focus with the Kroll Lens. Our sharp analytical skills, paired with the latest technology, allow us to give our clients clarity-not just answers-in all areas of business. We value the diverse backgrounds and perspectives that enable us to think globally. As part of One team, One Kroll , you'll contribute to a supportive and collaborative work environment that empowers you to excel.
The Kroll marketing team is looking for a Vice President of Global Events in either Chicago or New York City to spearhead our global event strategy, encompassing hosted, sponsored and experiential events aimed at our key target audiences in support our business goals.
Join the global leader in risk and financial advisory solutions-Kroll. With a nearly century-long legacy, we blend trusted expertise with cutting-edge technology to navigate and redefine industry complexities. As a part of One Team, One Kroll, you'll contribute to a collaborative and empowering environment, propelling your career to new heights. Ready to build, protect, restore and maximize our clients' value? Your journey begins with Kroll.
At Kroll, your work will help deliver clarity to our clients' most complex governance, risk and transparency challenges. Apply now to join One team, One Kroll .
RESPONSIBILITIES:
In this role you will work closely with our experts, our sales team, all of Kroll's business unit marketers and key partners to build our global event calendar, improve our tradeshow presence, create unique hosted events, strengthen the Kroll brand and generate demonstrable ROI. You will be a key element in the evolution of our account-based marketing program and act as the intersection of digital marketing and business development to create meaningful engagement with clients and prospects while maximizing the cross promotion of all eight of our core capabilities.
- Work with marketing, sales, and global product leaders to develop an event strategy based on business and account objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy, account engagement, and more
- Spearhead Kroll's global event and tradeshow strategy, including but not limited to: identifying key events, creating and conducting internal team training for attendees (elevator pitches, demos, review of key talking points), strategizing pre- and post-show communications, and achieving event attendance goals
- Work with marketing and sales leaders to organize and staff customer and sponsored events, account-based campaigns, and partner activities
- Lead a global team of event and field marketing specialists that covers all Kroll business units while maximizing cross promotional opportunities for all core capabilities
- Budget management including development and oversight of event budgets and communicating expectations with internal teams and vendors
- Negotiate and execute contracts for large- and small-scale events following required procurement steps
- Travel frequently - up to 25 percent of your time may be spent traveling to various events
- Drive marketing influenced pipeline to generate MQLs through onsite activities while supporting the onsite sales team with meaningful conversations that increase SQLs
- Analyze, track, and report on event ROI based on predetermined pipeline, revenue, and MQL metrics using CRM, email marketing, project management, and similar systems
- Build relationships with strategic partners to devise and orchestrate joint events
- Partner with the integrated marketing...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
