at RSM US LLP in ChicagoChicago, Illinois, United States
Job Description
We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You'll find an environment that inspires and empowers you to thrive both personally and professionally. There's no one like you and that's why there's nowhere like RSM.
DrivenbyastrongunderstandingofRSM's business,industryandLOBgrowthobjectivestheLOBServiceLineMarketerSeniorAssociateco-develops the go-to market strategy for designated service line(s), in alignment with the LOB go-to-market strategy, and serves as an advisor to bring fresh, innovative ideasto expand the business.Themarketercollaborateswith servicelineleadersto understand businessstrategies,providenewideas that align with strategies, launch new offerings, and proactively advise and provide insight to the team on all marketing related topics.
EssentialDuties
Developsandimplementsthemarketingstrategyandplanthroughhypercollaborationandco-developmentwithCMG colleagues across the LOB, industry and in centers of excellence to position the solutions through middle market issues and reflective of client needs:
*Ensureplanis fullyalignedwiththeLOBmarketingstrategyandis inalignmentwithandleveragesfirmwidethought leadership strategy (MMBI/TRE, etc.) and CMG strategies; and incorporates these strategies in marketing plan execution.
*Partnerswiththe demand generation team toco-developdigitalmarketingstrategiesforservice line/capability; measures and understands results and adapts programs to increase effectiveness; ensures understanding ofdigitalmarketingmetricsand analyticstoachieve and continuously improve performance;focused on improving personal digital marketing and analytics literacy.
*Packagesprogramsforlocalofficeusethatenablesregionalandgeomarketdevelopmentleaderstodelivertargeted programming that drives growth and enables opportunities to develop relationships;ensures communication of programs aligned with CMG communications strategies, throughout the CMG and LOB organizations to relevant audiences; obtains feedback from local office teams on program packaging, delivery and relevance to audience and adapts programs to reflect input; share results of programming.
*In collaboration with marketing leader, drives performance goals and objectives for marketing plans and leverages data analytics to measure performance, communicate results and continually improve performance.Understands andleveragesdataacrossCRM,web,andotherplatformstomeasureandimproveperformance.Collaborateswith CMG COEs to evolve understanding of marketing data analytics for performance.
Collaborates with sales and demand generation on program development to increase program effectiveness and drivegrowthincludingtransitionofleadstothedemandgenerationandsalesteams;establisheskeymetrics (KPIs), reports results, and works together to optimize program performance.
Develops and delivers marketing projects that span services and offerings, including issue based campaigns. Executesstrategy,plananddelivery,andmeasureresultsagainstperformancegoals.Communicatesimpactandplan for continuous improvement:
*Drivesrelationshipmanagementandoptimizationwithkeyassociationsandstrategicvendorsincludingownershipof nationalsponsorshipswhererelevant.PartnerswithCOEsasneeded,toeffectivelyandefficientlydeliverhighvalue events. Collaborates with market development leaders as appropriate to leverage association relationships locally.
*UnderstandsindustrystrategiesandhowtheyintersectwithLOB;participatesinnationalindustrymarketingmeetings to foster collaboration.
Isastrategicadvisortotheleaders ofassignedservicelineandparticipates onthenationalservicelineleadership team.
Other:
*ContributestothedevelopmentoftheLOBmarketingplanandbudgetannually,representingassignedservicelines and offerings.Ensures that budget is aligned with business priorities, and proactively manages and monitors effective use of budget.Provides quarterly and "as needed" updates to CMG leader and business stakeholders.
*PartnerswithCMGCOEstoexecuteplans,achievebusinessobjectivesanddeliversharedresults.Continually improve performance through collaboration and communication.
*Buildsandgrowsstrongunderstandingofassignedserviceline(s)thoughcontinuouslearningplan,aswellas ongoing learning from SMEs and practice... For full info follow application link.
RSM is an equal opportunity/affirmative action employer. Minorities/Females/Disabled/Veterans.
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