at Northwestern University in Chicago, Illinois, United States
Job Description
Job ID49994
LocationChicago, Illinois
Department: Law External Partnerships
Salary/Grade: EXS/7
Target hiring range for this position will be between $61,242 to $76,552 per year. Offered salary will be determined by the applicant's education, experience, knowledge, skills and abilities, as well as internal equity and alignment with market data.
Job Summary:
This position manages marketing projects for the External Partnerships Office, which includes Professional and Continuing Legal Education events and programs, Firm and Corporate Relations projects, and other External Partnerships projects.
The Manager has the following responsibilities for the Office: provide direction and thought leadership to develop creative marketing tactics and communications, lead related internal and external business affairs, and serve as a creative marketing tactics and communications expert resource.
In consultation with the Law School's Marketing Department, this position is responsible for developing and executing marketing tactics and communications plans and activities from digital to print media to making decisions which will expand the reach, revenue, and relationships for the Office of External Partnerships.
The position works collaboratively with other members of the Office as well as with other departments within the Law School, especially the Law School Marketing & Communications Team, and reports to the Director, Partnership Initiatives.
Specific Responsibilities:
Manage the marketing tactics and communications for the Office of External Partnerships, which includes Professional and Continuing Education events and programs, Firm and Corporate Relations projects, and other External Partnerships projects.
ASSISTANT DIRECTORSHIP
Manage day-to-day marketing outreach operations for optimal creativity, effectiveness, efficiency. Ensure consistently high quality standards across all projects.
Develop and execute tactical and communications marketing plans, developing tailored approaches and creating materials and/or using mediums appropriate for targeting potential customers.
Leverage CRM database for business development purposes including analyzing conversions, reporting, and tracking target markets and building and maintaining outreach lists.
PROCESS IMPROVEMENT
Develop and implement marketing evaluation processes, including quantitative and qualitative measurements that ensure that project benchmarks are successfully attained and communicated in a timely and efficient manner.
Monitor, measure, and communicate the effectiveness of marketing initiatives and implement changes as necessary. Examples include but are not limited to assessing the satisfaction of organizational partners such as Affiliates. Create practices, procedures, and metrics to measure marketing tactics and communications success. Develop and implement ideas for improving related business processes and for increasing project revenues and margins.
MARKET GROWTH
Conduct research of prospective targets, industries, markets and competition via online databases and news aggregates.
Manage multichannel marketing campaigns for the Office of External Partnerships to ensure effective reach.
Stay abreast of the state-of-the-art in marketing tactics and communications in order to serve as an expert resource for the Office.
Design, develop and coordinate the production of customer mailings, including e-announcements, invitations, and alerts.
Write content, design graphics, and generate distribution methods for campaigns to include e-mail blasts, direct mail, web and other communications for external audiences. Develop creative website content, photos, graphics/multi-media, SEO and SEM of related sections of the Law School website and work with colleagues including the Law School web team on associated marketing initiatives.
Build mailing lists consistent with target markets and prospects. Maintain clean and accurate data.
Support the evolution of the Office's social media presence and ensure its integration with broader integrated marketing efforts.
Develop and execute Office of External Partnerships branding and visual identity.
Create and develop all print, online and multi-media design projects to convey messaging, enhance awareness and expand the reach of programs.
Manage the marketing collateral production process from concept to completion in accordance with the Law School brand identity and collaborating with other Law School departments to ensure consistency in style, tone, and quality.
Customize branding to all audiences relevant to External Partnerships.
Develop and execute outreach plan to... For full info follow application link.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply.
