Senior Manager, Marketing

at Fresenius Kabi USA, LLC in Lake Zurich, Illinois, United States

Job Description

Job Summary

Join Fresenius Kabi as Senior Marketing Manager and play a pivotal role in driving the commercial success of the US Clinical Nutrition business. This position is a pivotal role within marketing to focus on commercial readiness for new product launches.

Responsibilities include maximizing revenue and gross profit for products in the IV Therapy Pharmaceutical NAM division by providing market analysis, branding influence, and strategic planning within this portfolio. This position requires active collaboration with multiple Fresenius Kabi business functions both inside and outside of the market unit (MU), including product development, regulatory, project management, manufacturing, supply chain, business analytics, customer service, sales, and national accounts.

The candidate must be able to work independently, lead and manage others, have the ability to prioritize issues, deal with ambiguity and manage conflicting deadlines. The candidate must be proficient at managing multiple and diverse responsibilities simultaneously, as well as have the ability to take on high level business initiatives as they arise. Preference will be given to candidates that hold an effective understanding of the parenteral nutrition or enteral nutrition market and have experience with FDA-regulated products in the pharmaceutical market to help influence product design and sales performance.

This position is a hybrid role. Candidates will have the choice of working at our corporate headquarters in Lake Zurich, IL. or our satellite office in Chicago, Il.

Responsibilities

Develop and master an understanding of Clinical Nutrition including current and future market trends, products, and competitors.
Actively contribute and execute business plan to drive strategic initiatives for the Clinical Nutrition Business.
Work with sales to support Nutrition through all market channels.
Support the creation of best-in-class HCP campaigns that are insight-driven and translate science into relevant and compelling communications and programs.
Work effectively across functions to develop and deliver Marketing materials and Sales toolkits that drive strong execution.
Leverage digital platforms to effectively engage and complement/extend reach across target healthcare audiences.
Work with the sales team, articulate and drive strong ongoing branding for Fresenius Kabi Nutrition US MU.
Actively champion products throughout entire lifecycle (feasibility, development, commercialization, and post-commercialization) to ensure customer requirements are met, target sales and gross profit are achieved.
Maintain an understanding of pipeline products and their characteristics and requirements, such as patent/legal complexities, competitive landscape, manufacturing challenges, pricing/market dynamics and barriers to entry.
Create go-to-market strategies for new product launches and line extensions. Lead the commercial launch execution including the development of brand positioning, pricing strategy, and product forecasting. Support Sales and National Accounts via training and tools.
Conduct ongoing review of the market landscape in order to assess and make recommendations of future product needs to help achieve business goals. Define market research needs and work with the research team and/or outside agency partners to design research studies that inform customer requirements and product development.
Collaborate cross-functionally to align forecasting goals between the Market Unit (MU) and the Production Unit (PU) and between Commercial Business Units. Work with internal/external manufacturing, supply chain, and customer service to ensure accurate and timely forecasting for new and existing products. Includes monthly analysis of key variances and market drivers to help improve forecast accuracy.
Actively work with business analytics team in regular forecasting cycles to derive market and product assumptions. Develop a thorough understanding of key product performance metrics including sales variances and contract compliance opportunities.
Develop and execute pricing strategies/recommendations to maximize portfolio sales and gross profit. Serve as a resource and partner in the various sales channels such as specialty distributors, wholesalers, and group purchasing organizations. Work with national accounts, trade relations, business analytics, and contract marketing.
Work in collaboration with Business Unit (BU) Nutrition Team and Business Development to make go/no go recommendations on new pipeline candidates as well as assess the market potential for creative line extensions that augment our competitive advantage.
Contribute to Market... For full info follow application link.

Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disabilities, or protected veteran status.