Director, Marketing

at Fresenius Kabi USA, LLC in Lake Zurich, Illinois, United States

Job Description

Job Summary

Join Fresenius Kabi as a Director of Marketing and play a pivotal role within the company as it is responsible for leading the commercial success of the assigned US Clinical Nutrition product lines. The Director of Marketing plays a crucial management role with the goal of ensuring cohesive brand development, coordination of multi-channel marketing, and positioning their portfolio for achieving budgetary aspirations.

The position requires active collaboration with multiple Fresenius Kabi business functions both inside and outside of the market unit (MU), including product development, regulatory, project management, manufacturing, supply chain, business analytics, customer service, sales, market access and national accounts. The employee must be able to successfully facilitate and complete projects in a "dotted line" environment. The employee must be able to lead and manage others, have the ability to prioritize issues, deal with ambiguity and manage conflicting deadlines. The employee must be proficient at managing multiple and diverse responsibilities simultaneously, as well as have the ability to take on high level business initiatives as they arise.

This is a hybrid position. Candidates will have the option of working out of our corporate headquarters in Lake Zurich, IL. or our satellite office in Chicago, IL.

Responsibilities

Develop and master an understanding of assigned product portfolio including current and future market trends, products, and competitors.
Actively champion products throughout entire lifecycle (feasibility, development, commercialization, and post-commercialization) to ensure customer requirements are met and target sales and gross profit objectives are achieved.
Lead brand development to drive awareness, build a positive perception, define the core messaging to position products for the target customers and adjust to changes in the market.
Maintain a thorough understanding of pipeline products and their characteristics and requirements, such as patent/legal complexities, competitive landscape, manufacturing challenges, pricing and market dynamics, barriers to entry.
Create and own go-to-market strategies for new product launches and line extensions. Lead the commercial launch execution including the development of brand positioning, pricing & market access strategy, and product forecasting.
Support the creation of best-in-class HCP campaigns that are insight-driven and translate science into relevant and compelling communications and programs.
Work effectively across functions to develop and deliver Marketing materials and Sales toolkits that drive strong execution.
Leverage digital platforms to effectively engage and complement/extend reach across target healthcare audiences.
Conduct continuous surveillance of the environmental landscape in order to assess and make recommendations of future product needs to help achieve business goals. Define market research needs and works with Director of Market Research to design research studies to inform customer requirements and product development.
Collaborate cross-functionally to align forecasting goals between the Market Unit (MU) and the Production Unit (PU)/Business Unit (BU). Work with internal/external manufacturing, supply chain, and customer service to ensure accurate and timely forecasting for new and existing products. Includes monthly analysis of key variances and market drivers to help improve forecast accuracy.
Actively work with business analytics team in regular forecasting cycles to derive market and product assumptions. Develop a thorough understanding of key product performance metrics including sales variances and contract compliance opportunities.
Develop and execute pricing & market access strategies to help maximize portfolio sales and gross profit. Serve as a resource and partner in the various sales channels such as acute/specialty distributors, wholesalers, and group purchasing organizations. Work with national accounts, trade relations, business analytics, market access and contract marketing.
Work in collaboration with Business Unit (BU) Portfolio Team and Business Development to make go/no go recommendations on new pipeline candidates as well as assess the market potential for creative line extensions that augment our competitive advantage.
Support the Market Unit (MU) and Business Unit (BU) in the annual strategic plan process by assessing the competitive landscape, channel opportunities, and platform initiatives.
Identify and resolve emerging issues that may impact project, department or corporate goals. Recognize potential threats to success and elevate issues to senior management.... For full info follow application link.

Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disabilities, or protected veteran status.