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Marketing Specialist

at Sam's Beauty, Inc. in Mount Prospect, Illinois, United States

Job Description

Research market conditions of the cosmetics and beauty supply Industry and analyze the findings to understand marketing opportunities for business growth; Gather, analyze data and compile the target market’s industry trends and conditions to determine market potential, product lines, price effect, logistics costs, and others; Collect and analyze data on consumer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand in the cosmetics and beauty supply industry; Identify, collect, and analyze competitor data for target markets including competitors’ product lines, prices, market share, strengths and weaknesses, and market gap analysis; Develop value-added data collection systems, analytics, market models, impact assessments, performance metrics, and other information deliverable to support the tactical decision-making and strategic business development, new product development, and other marketing; Gather and analyze information on performance or effectiveness of existing marketing, advertising, and communications programs and strategies pertinent to target markets; Based on findings, prepare comprehensive per-sector market reports containing internal and external metrics; Based on findings, assist management with preparation or revision of business development plans to establish business contacts and partners in target markets and expand target markets; Develop and execute marketing campaigns that attract and convert target markets; Coordinate with external agencies and vendors to implement marketing programs; and Up-to-date with the latest trends and best practices in marketing strategy and measurement.

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Job Posting: 11826482

Posted On: Apr 12, 2024

Updated On: Apr 12, 2024

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