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Nurture Program Specialist, US Remote (Phoenix area preferred)

at System One in Springfield, Illinois, United States

Job Description

Nurture Program Specialist, US Remote (Phoenix area preferred)

Employment Type: Full Time

Date Posted: 3/20/2024

Location: Remote

Pay Range: Negotiable

Job Number: JO-2403-2367

Primary Function

Our Fortune 100 tech client is seeking a Nurture Program Specialist for their Integrated Marketing team. The person in this role would be responsible for managing a Nurture program consisting of audience contact acquisition, email marketing, Eloqua landing pages for campaigns, launches, events, webinars, and other initiatives and automating a series of Nurture tactics for engagement to lead and opportunity conversion with their Sales team.

PAY TRANSPARENCY

$85,000 – $100,000 annually

Duties & Responsibilities

+ Collaborating with the Nurture program strategist to understand vision and direction

+ Developing Nurture programs and frameworks to automate lead generation from diverse sources

+ Segmenting leads and executing tailored campaigns for different pools

+ Serving as the Marketing Automation Champion to the Demand Generation team, supporting global campaigns and regional coordination

+ Managing timelines for Nurture program rollouts and ensuring adherence to schedules

+ Monitoring progress of marketing initiatives, enforcing project timelines, and facilitating information sharing across teams

+ Gathering and prioritizing marketing requirements across campaigns, launches, events, and other initiatives

+ Coordinating with content owners and market segment managers to develop Nurture journey content, messaging, imagery, and CTAs

+ Liaising with the client and agency management leads to ensure effective briefs and completion of Nurture work

+ Collaborating with marketing automation teams and agencies to advance Eloqua email frameworks and logic

+ Assisting with lead generation automation, marketing attribution tracking, and ensuring optimal performance of MarTech and RevOps tools

+ Facilitating Eloqua uploads from events, Sales engagements, and other sources

+ Working with paid media teams for pixel creation and guiding or building UTM parameters for tracking campaign tactics

+ Participating in quality assurance testing and stakeholder reviews, including legal and brand evaluations

+ Collaborating with analytics teams to monitor, execute, and report on Nurture business results

+ Ensuring inclusion of Nurture content in the client’s editorial calendars and campaign plans

+ Documenting lead process flows and ensuring appropriate staffing for automation

+ Providing guidance to lead development (LDR) and Sales development reps (SDR) on lead handoff protocols

+ Regularly communicating plans, results, and learnings to stakeholders

+ Generating weekly reports on projects and workstreams

+ Utilizing Agile marketing methods for team prioritization and communication

+ Other duties as assigned

Skills & Qualifications

+ Strong understanding of A/B testing methodologies

+ Excellent project management skills with the ability to manage timelines and coordinate across teams

+ Strong communication and collaboration skills

+ Detail-oriented with a focus on quality assurance and reporting

+ Ability to work remotely and independently, with preference for candidates located in the Phoenix area

Education & Experience

+ Bachelor’s degree in Marketing, Business Administration, or related field preferred

+ 3+ years’ experience in integrated marketing and lead generation automation

+ Eloqua, Adobe, CRM, and marketing automation experience required

To Apply

Use the link at the bottom of this page to apply. Make sure you are using the latest version of your browser.

Diversity Inclusion & Customer Service Statement

TeamPeople is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way.

We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

Global HQ

6402 Arlington Blvd, Suite 1020

Falls Church, VA 22042

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Job Posting: JC258309223

Posted On: Apr 13, 2024

Updated On: May 27, 2024

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