at Mars, Incorporated in Chicago, Illinois, United States
Job Description
Job Description:
Job Description:
At Mars Snacking, we are on an ambitious journey to rewire and almost double the size of our business by 2030. We see digital and data as an increasing multiplier of value across not just Mars Wrigley, but also the Health and Wellness and Retail global business units of Mars Snacking.
With this in mind, we recently established the Chief Data Office (CDO) Organization to define and execute the end-to-end enterprise data strategy inclusive of data and platform governance associated with AI for the company. In collaboration with our various Global Process Experience Owners (GXOs), Regional Champions and CIOs, Functional Business and Digital Technology Leaders, and Global Business Services teams, we will establish robust data quality practices, effective operating models, evolve data in conjunction with AI literacy, and implement durable technology capabilities to govern our data as an asset from end to end. The CDO organization will serve as an accelerator to our Mars Snacking's next generation of data-led AI journey.
The global Senior Manager of enterprise data & AI stewardship and delivery of Engage-to-Consume is part of the Chief Data Office Organization within Mars Snacking. In this pivotal role, the global lead will be partnering with the Global Process Experience Owner (GXO) and Global Network Leads to effectively orchestrate and deliver all aspects of the enterprise data, inclusive of the data strategy underpinning analytics and AI. The role will also be accountable for driving user adoption of the capabilities for the scope within Engage-to-Consume business process and collaborate with the enterprise data governance program office to periodically publish KPI metrics, share learnings, celebrate successes, and coordinate escalations with data governance council and/or executive steering committee.
This role will act as a strong player-coach within Engage-to-Consume mega process. As such, in addition to demonstrating domain expertise and commitment to driving continuous improvement in data quality and stewardship, this role must also have a strong blend of vision, pragmatism, business and technology leadership skills and the ability to effectively communicate, collaborate with and influence senior business and technical leaders.
This role ensures seamless coordination, optimization, and delivery of data-driven insights while helping advancement of AI capabilities for the mega process scope
Functional Scope of Engage-to-Consume Mega Process
- Engage-to-Consume is the marketing & consumer engagement process with the vision statement: Lead the industry through performance-driving and consumer-led brand building with the right message at the right time, right offer at every relevant touchpoint for everyone through simple and standardized processes and powered by data, strategy, agility, and technology.
- Faster, better intelligence-informed decisions
- Streamlined, accelerated, cost-efficient content process.
- Seamless collaboration to reach people efficiently and effectively across journeys.
- Process Scope: Inform with Insights, Plan Engagement Ecosystem, Develop Experiences, Engage Consumers, Convert Across Connected Commerce
- Data Object Accountability: Customer, Digital Assets, MRM, Sales, Insights
- Platform governance: Salesforce, DAM, CDP
What are we looking for?
Minimum Qualifications:
- Bachelor's degree in computer science or business analytics or related major with equivalent business experience. MBA/Master's degree preferred.
- Proven 10+ years of experience...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
