Senior Associate Brand Manager

at Wells Enterprises in Chicago, Illinois, United States

Job Description

As a Senior Associate Brand Manager, you will be responsible for providing strategic and tactical support across all aspects of brand management, including marketing campaign strategy & execution, innovation, new item commercialization, business performance analysis, consumer research and budget management.

Responsibilities Include:

Campaign Planning & Execution

+ Assist in developing and executing comprehensive marketing plans across paid/owned/earned tactics to meet brand objectives;

+ Ensure brand guidelines and standards are consistently applied across all marketing channel

Brand Strategy Development

+ Effectively execute key initiatives to ensure delivery to top and bottom line P&L targets

Consumption Analysis & Reporting

+ Act as the category subject matter expert, analyzing consumption performance data and translating findings into actionable insights as part of monthly business performance reviews

New Item Development & Portfolio Maintenance

+ Lead critical product management projects (including but not limited to line extensions, packaging updates, and minor renovations) with cross-functional stakeholders

Budget Management

+ Manage annual marketing spend, brand budgets and billing process, collaborating with Finance partners on a routine basis

Strategic Innovation Support

+ Support Brand, Insights and Innovation team on future pipeline development from conception through execution

Sales Support

+ Create internal and customer-facing marketing materials, including selling stories

Competitive Analysis

+ Stay up-to-date on industry trends, competition and consumer behavior to identify opportunities for brand growth

Cross-functional Collaboration

+ Collaborate with cross-functional teams, including product development, sales, and creative teams to ensure alignment with brand strategy

+ Manage relationships with external partners, including agencies and vendors

Requisition ID : 2207468