at RSM US LLP in Springfield, Illinois, United States
Job Description
We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You'll find an environment that inspires and empowers you to thrive both personally and professionally. There's no one like you and that's why there's nowhere like RSM.
The Digital Marketing Manager - Analytics leads a team of data analysts and data specialists to provide holistic reporting and deep diagnostic analysis of marketing and communication initiatives across digital channels including advertising, web, SEO, email/marketing automation and social media. He or she is primarily responsible for setting a strategic vision for digital marketing analytics as a function and ensuring timely, accurate and thorough performance reporting and analysis is delivered to internal stakeholders.
The analytics manager collaborates with Center of Excellence (COE) functional leads to define reporting and analysis needs, including working with the Sales and Market Insights (SMI) and Digital Experience and Technology (DXT) teams to identify self-service data opportunities, establish dashboards and inform product development roadmaps for the data and reporting capabilities of the digital marketing tech stack.
This role is an advocate for data-driven decision making - and is a collaborative educator for the right use of the right data across Marketing and Communications, Marketing & Growth (CMG).The digital marketing analytics manager has a dotted line connection to the SMI team and actively participates in shared training and development to ensure a consistent perspective on data manipulation, data integration, benchmarking, KPIs, etc.
Essential Duties:
Functional leadresponsibilities:
*Understanddigital marketing channels, marketing strategies and Communications, Marketing & Growth (CMG) business goals and design data analysis reporting systems to support effective and efficient performance monitoring and opportunity analysis
*Serve as a key stakeholder and collaborator with SMI and DXT on the development of data toolsets and integrations
*Manage project requests and oversee task assignments to ensure work is delivered effectively and efficiently
*Establish a communication cadence with key internal stakeholders to stay ahead of new requests and ensure analytics team is providing the right insights to make effective decisions
*Coach across teams to ensure tasks and work product supports data governance and integration needs
*Identify trends that may inform strategy or process shifts for other areas of CMG
Data analysis, insight and reporting responsibilities:
*Recommend and gain buy in on standard monthly performance reporting for demand generation campaigns
*Collaborate with functional leads and DXT to establish channel benchmarks for RSM and industry
*Review regular performance reports to validate and consider cross-enterprise trends/anomalies
*Run reports or conduct deep dive diagnostics as needed
Team managerresponsibilities:
*Establish an environment of trust, teamwork, development, empowerment and entrepreneurship through quality communication, relationship development and problem solving
*Sets a high standard for team behavior and performance
*Identifies and creates opportunities for skill development across the team
*Other duties as assigned
MINIMUM QUALIFICATIONS:
EDUCATION/CERTIFICATIONS
*Bachelor'sdegreeinmarketing, statistics, computer science or data science, or 4 years equivalent business experience
TECHNICAL/SOFTSKILLS
*Expertunderstandingof multichannel sales and marketing strategy
*Expert understanding and hands on experience with data analysis and visualization tools, required (i.e.PowerBI. Excel, Tableau, Google Data Studio, Domo, etc)
*Understanding of SQL, preferred
*Understanding of enterprise marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, Dynamics CRM, HootSuite, Google, SEMrush, etc)
EXPERIENCE
*8+yearsofexperienceinmarketingor business analytics roles, with a preference for large organization or professional services experience
*2+ years of experience in a leadership role; preferred
*Ability to communicate data stories effectively to a variety of audiences
LEADERSHIPSKILLS
*Abletoprojectmanagementmultipleinitiativessimultaneously
*Abilitytoinfluencemarketing and business leaders to understand and make data-based decisions on marketing campaigns and tactics
*Coaching and developing individual contributors in technical and soft skill
*Ability to identify and develop processes to improve team performance
At RSM, we offer a competitive... For full info follow application link.
RSM is an equal opportunity/affirmative action employer. Minorities/Females/Disabled/Veterans.
