Marketing - Head of Private Bank and Asset Management

at PNC in Chicago, Illinois, United States

Job Description

Position Overview

Company Overview: PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are building a best-in-class team to drive the growth of the Asset Management Group (AMG) division, inclusive of Private Bank and Institutional and Asset Management businesses. We are seeking a highly motivated and experienced wealth management Marketing professional to join our team and drive marketing strategy and innovation for the AMG business. If you are passionate about building high-performing teams, driving measurable business impact and growing strategic business segments in the wealth and asset management space, we want to hear from you.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.

Position Summary: As the Head of Private Bank and Asset Management Marketing, you will lead a lifecycle marketing team building PNC’s brand in the wealth and asset management industry, while driving new acquisitions and growth of the existing client base. This role interfaces directly with senior leadership across the Bank to align on strategic growth opportunities and build and deliver and innovative marketing strategies.

This role requires a strategic thinker who can balance creativity with a keen analytical mindset to optimize our marketing processes and maximize ROI. This leader will work in deep partnership with the Brand team in activating the recently relaunched PNC master brand through the AMG businesses. This role is a great opportunity for a leader with strong wealth management experience, who is a change agent and ready to chart a new path forward for the AMG business on its growth journey ahead. The ideal candidate will excel in the following areas:

- Innovative Thought Leadership: the ability to influence the growth of the business by connecting high-impact marketing strategies to business outcomes and to challenge convention and bring new ideas to the table

- Storytelling: the ability to tell a compelling story about marketing strategy and impact across audiences; from senior executives to working members of the team, this leader will inspire and rally the organization behind the vision for AMG marketing success

- Data-Driven Problem Solving: a strong understanding of Marketing measurement and the ability to tie marketing results to business impact; using data and outcomes to prioritize marketing strategies and create accountability for high-impact marketing delivery against business objectives

- Sales Enablement & Content Strategy: deep experience building Brand and Marketing strategies to support sales enablement and content strategy to build awareness, generate leads and support clients through the lifecycle of need.

- Collaboration & People Leadership: track record building high performing teams and developing top marketing talent; working seamlessly across org lines to create a “one-team” approach to supporting business outcomes and driving engagement and high-impact partnership across Marketing and partner teams

This position is primarily based in a PNC location, Pittsburgh, PA; Cleveland, OH; Chicago (Downers Grove), IL; Houston, TX; or Philadelphia, PA/Wilmington, DE; Atlanta, GA; Charlotte, NC; or Washington, DC. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at the manager’s discretion.

Job Description

+ Establishes the overall direction in connection with the vision. Leads the delivery of strategy in order to acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.

+ Leads team in creation of integrated marketing strategies and aligns KPIs and measurement plans to drive business results.Serves as SME and thought leader to deliver recommendations and uses influence to build consensus and drive prioritization with senior and executive partners.Ensures team proactively adapts to and optimizes for a changing business environment.

+ Leads team to create strategies that deliver outcomes across multiple customer segments and/or business lines that align to the established vision. Directs and leads multi-functional teams and removes barriers, while establishing a relationship as a trusted advisor to business leaders to deliver desired outcomes.

+ Manages teams’ delivery of business, risk, financial, and process commitments.

+ Establishes the budget and has the capability to apply, policies and practices for planning and administering a budget.

+ Develops and ensures accountability framework is maintained and prioritizes high performing strategic relationships with both internal and external business partners to achieve results.

+ Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business strategies and financial industry changes.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

+ Customer Focused – Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.

+ Managing Risk – Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC’s Enterprise Risk Management Framework.

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:

+ Include Intentionally – Cultivates diverse teams and inclusive workplaces to expand thinking.

+ Live the Values – Role models our values with transparency and courage.

+ Enable Change – Takes action to drive change and innovation that will transform our business.

+ Achieve Results – Takes personal ownership to deliver results. Empowers and trusts others in decision making.

+ Develop the Best – Raises the bar with every talent decision and guides the achievement of all employees and customers.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills

Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented

Competencies

Business Acumen, Business Data Analysis, Collaborating, Continuous Transformation, Decision Making and Critical Thinking, Effectiveness Measurement, Influencing, Innovation, Marketing Strategy and Positioning, Problem Solving

Work Experience

Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry-relevant experience is typically 8+ years. At least 5 years of prior management experience is typically required. Proven leadership experience with a moderate to large scope of responsibility is required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Benefits

PNC offers a comprehe