Associate Director, Digital Partnerships

at Mediabrands Worldwide, Inc. in Chicago, Illinois, United States

Job Description

Associate Director, Digital Partnerships

Location: Chicago
Office: Chicago
Agency: Initiative - United States
Ref#: 2072

Business Overview
Initiative is different to other media agencies.
Initiative unlocks business growth for the world's most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, LEGO, and T-Mobile.
Media responsibility is at the forefront of everything we do, whether it's creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. 
Position Summary
The Associate Director, Digital Partnerships is responsible for developing, executing, and monitoring all digital media Partnership strategy and plans for clients, ensuring the work is to specification and correct as well as overseeing any applicable teamwork, resource/allocation, growth and development. The Associate Director will drive the team to explore and identify non-traditional partnerships opportunities and innovations. This is critical to their development and the success of the Partnerships division.
Responsibilities
Client
Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and share leadership accountability for team's day-to-day responsibilities.
Manage partnership deliverables and expectations with clients on a daily basis
Establish and maintain mid-level partner relationships on behalf of agency and client
Collaborate with Strategy, Analytics and Comms Design teams to ensure alignment with and delivery against client KPI's
Partner with other internal teams to drive integrated solutions for clients
Oversee partnership plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in
Internal
Regularly provide performance assessments to the team and help them to work toward their professional goals
Promote an open working environment where opinions, views and ideas can be shared and curiosity is valued
Partner with other internal teams to drive integrated solutions for clients
Mentor and assist in the training of all team members
Provide partner selection recommendation and justification designed to deliver on client KPI's using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
Responsible for ensuring the Digital Partnerships team has clear strategy, budget and objectives at all times
Commercial
Provide Partnerships support for various New Business pitches
Support and collaborate with all MB SBU's for maximum effectiveness and seamless integration onto client business
Support MAGNA aggregate negotiations across all Digital media channels
Required Skills & Experience
Proven ability to develop and maintain strong professional relationships with senior-level clients, colleagues and vendors
Demonstrated ability to develop digital marketing communication plans specifically encompassing digital media strategies
Ability to drive projects from conception to completion; project management experience
Proven knowledge of online planning and research tools and resources
Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT
Preferred working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, eMarketer and others
Programmatic experience. Experience working with a DMP preferred
Understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
Desired Skills & Experience
6+ years relevant experience including 3+ years supervisory experience required
Demonstrated critical thinking and problem-solving abilities
Ability to work successfully with teams, handling multiple projects and... For full info follow application link.

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.